Preferred Hotel Group introduces its newest offering, ‘Beyond Green’- a new hotel GDS platform
Committed to building a better and brighter future for people and the planet, Beyond Green is officially launched as a curated guide for travellers seeking a more purposeful way to explore the world. Featuring a global portfolio of 27 hotels, resorts, and lodges that exemplify sustainability in action, the new brand has been unveiled as part of Preferred Hotel Group – the family-owned company that manages and operates other consumer travel brands including Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide. Debuting at the onset of a new era of travel in which protecting nature, benefitting local communities, and celebrating cultural diversity has taken center stage, this forward-thinking brand invites travel advisors to discover and plan adventures for their clients that align with sustainable travel values and aspirations through a variety of intuitive platforms, tools, and experiences. These include a new common GDS chain code – LE; a dedicated brand website; storytelling via its @ StayBeyondGreen social media accounts; exclusive benefits through I Prefer Hotel Rewards; and a celebratory, limited-time Journeyer’s Pick Package, offering a 3 per cent bonus on top of the standard 10 per cent agency commission.
“Today’s travellers are craving connectedness and renewal, and with this comes a new and profound sense of responsibility for taking care of personal and planetary health and well-being,” said Lindsey Ueberroth, CEO of Beyond Green and its parent company, Preferred Hotel Group. “The travel advisor community has always given their clients endless reasons to continue to Believe in Travel, more so than ever in the past year. As we look forward to new opportunities and possibilities, advisors will play a critical role in helping travellers live out their wanderlust daydreams in a way that prioritises holistic sustainability practices.”
“Over the years, in speaking with advisors about sustainable travel, I was met with a common refrainment, ‘We are inspired, we care, and we want to be part of the growing movement of travel that gives back in positive ways to the people and places we visit. But how can we easily identify the hotels that are truly doing it right?’ The launch of Beyond Green answers that question for today’s travel advisors,” said Costas Christ, Brand Leader of Beyond Green and President of Beyond Green Travel, also an entity of Preferred Hotel Group.