Click Hotels by Suba acquires 35 properties including 1589 Hotels, GenX, RNB, and RNB Select
In a major breakthrough for the hospitality segment following the COVID-19 outbreak, Click Hotels by Suba has successfully added 35 new properties to its portfolio across 22 prime destinations in India which marks the milestone of a total of 2000 rooms. Marking one of the biggest acquisitions in the budget hotel segment, the latest expansion drive is a part of Click Hotels’ acquisition of 1589 Hotels, GenX, RNB, and RNB Select.
Following its acquisition, Click Hotels by Suba has marked its transition to an asset-light business model. The hospitality conglomerate has further forayed into the leisure segment building on its ‘Bed, Breakfast, and Broadband’ and affordable luxury model. The new-age mid-segment hotel chain will now directly manage 50 prime hotel properties across India, UAE, and Nepal.
Click Hotels by Suba has also successfully expanded its footprint with this acquisition across key tourist destinations including Ranthambore National Park, Jim Corbett National Park, and Dalhousie alongside others.
The brand believes in going the extra mile for each of its guests. Hence, in addition to iPads and BYOD (bring your own device) technologies to name a few for easy check-ins, the brand’s online booking system comes equipped with artificial intelligence and other avant-garde technological enhancements. The brand also harnesses the power of data and analytics, which forms the base of its key decisionmaking. And, these tech-driven hospitality services will continue to be implemented across every new property. A new Loyalty Program, called ‘Click Smiles’, is now live as well and will further add to the brand’s core value proposition.
The journey of the Suba Group of Hotels began with the vision of hospitality by its founder, Abu Baker Mehta, and steady fast efforts of the Group MD, Mansur Mehta from 1996 onwards, have led to a rapid growth trajectory of the hotel chain. Suba Group of Hotels diversified into two brands, namely Suba Hotels (a 3- and 4-star hotel group) and Click Hotels (a new-age budget hotel group), in 2015. To date, both brands have established a strong presence across India and UAE, with 15 hotels and 720 rooms across 11 destinations.