Tourism Australia launches Australia 365 On Demand

Tourism Australia is rolling out a new ‘always-on’ virtual platform, Australia 365 On Demand, to support the industry in staying connected while travel and tourism continues to be impacted by ongoing uncertainty due to the global pandemic.

The new platform, Australia 365 On Demand, in partnership with the State and Territory Tourism Organisations, will provide Australian industry, global distribution partners, and Aussie Specialists the opportunity to share, train, update and connect throughout the year.

As part of the initiative, the Australian tourism industry has been invited to participate in the Australia 365 On Demand platform, with each exhibitor having their own company or destination listing to showcase their products and regions to travel trade partners across the globe.

Global distribution partners and Aussie Specialists will be able to search and review the listings, including key contacts, product updates, brand assets and social media links. Australian industry partners will continually update their listings to showcase the latest products and promotional materials for distribution partners to access and download.

Trade partners can register directly for Australia 365 On Demand to stay connected with Australian industry partners throughout the year, and access the platform via Tourism Australia’s other support platforms: the Trade Resources Hub and Aussie Specialist Program.