Curating experiences for the new and evolving traveller
At JW Marriott New Delhi Aerocity, they are foreseeing a great demand in quarter four, and if the situation stabilises, next year should be better. Karthik Ramdas, Director of Sales & Marketing, JW Marriott New Delhi Aerocity has noticed good occupancy levels at his hotel in recent months. He feels that if everyone takes necessary precautions, then the pandemic situation is likely to normalise sooner.
JW Marriott New Delhi Aerocity reverberates with warm hospitality with moments of enrichment. Staycations have become an important segment for them and the concept has encouraged prevalent domestic travel within the country. The staycation at the hotel features experiences across dining venues, the comfort of staying in their rooms & suites, distinguished services and more. They have also adopted integrated technology when it comes to serving their diners with a contactless QR code scan ordering interface. Their website features contactless stays and enlists all procedures and hygiene measures for their guests to book.
‘Also, travellers nowadays are seeking experiences that revitalize their mind, body and spirit; hence, wellness and rejuvenation offerings are of great importance for us and we provide our guests with these reinvigorating experiences at the Quan Spa, fitness centre, and swimming pool. All these services operate as per the Government guidelines, with all safety & precautions under Marriott International’s Commitment to Clean,” assures Karthik.
The hotel started with an occupancy of 10 per cent after the lockdown in 2021. They have been seeing a constant growth to 60 per cent, and more after the hotel opened completely. Compared to the same time last year 2020, the city was under lockdown, hence the present scenario is favourable for JW Marriott New Delhi Aerocity.
Speaking about the evolving hospitality situation in India, Kartik says, “The existing scenario is new for everyone and many concepts have evolved by engulfing safety procedures in services and offerings. Along with the Commitment to clean safety & hygiene practices, JW Marriott New Delhi Aerocity has been leading many socially responsible initiatives to serve the community in times of need. The hotel also has great environmentfriendly initiatives that are an essential part of Marriott’s Serve 360 campaign, which include terminating the use of single-use plastic water bottles in the hotel, an in-house operated AI-enabled water treatment and purification plant and more.”
People are looking for unique experiences; therefore, the hotel conceptualizes and promotes experiential dining through their marketing channels with signatures like the 100 hours aged duck experience by their Asian Cuisine Masterchef, Travis Loh. “Experiences like these are an important part of our marketing strategies. Social media and digital platforms are preferred ways to reach and expand existing audiences that involve capturing the fastest turnaround times for revenue maximisation opportunities,” tells Kartik.