AVIAREPS India appointed as Sales, Marketing and PR representative for the Utah Office of Tourism in India for five years

AVIAREPS India has won the Integrated Sales Marketing and Public Relations mandate for Utah Office of Tourism in India for the next five years. The aim and objective is to position the amazing tourism offerings of Utah in India, which is considered to be a great outdoor State. Far more than just a state. Utah is a state of mind. Sculpted by wind, water and time. From the Mighty 5® National Parks, Arches, Bryce Canyon, Canyonlands, Capital Reef and Zion to the Wasatch Mountains’ Greatest Snow on Earth®, and all points in-between, Utah is the place where families and adventures forge incredible experiences and make enduring memories.

Speaking on the company’s diverse and expanding product portfolio, Ellona Pereira, Head, AVIAREPS India, said, “We are elated to represent the Utah Office of Tourism in India for the next five years and our immediate priority is to localise their global strategy by providing end to end solutions. In fact, some of the tourism offerings that the Utah State has to offer are apt for the Indian outbound tourists who post the pandemic, are seeking places of tranquillity, craving wide-open spaces and inspiring views, as nature breaks continue to be more appealing and on-trend these days. Our team of experts will work towards the development and implementation of effective sales, marketing and PR strategies to generate awareness about the destination amongst Indian travellers.”