Travel Trade Journal

Tourism Australia relaunches Aussie Specialist Program


Tourism Australia has relaunched the awardwinni­ng Aussie Specialist Program and made it easier for travel sellers around the world to gain the skills they need to better promote and sell Australia.

The Aussie Specialist Program, which is run in conjunctio­n with Australia’s State and Territory Tourism Organisati­ons, has been given a new look and feel in its 32nd year and the new program has greater personalis­ation, faster qualifying times and shorter more interactiv­e training modules.

Tourism Australia Managing Director Phillipa Harrison said the investment comes after many frontline travel sellers turned to the Aussie Specialist Program over the past 18 months to learn and position themselves as champions for Australian travel once borders re-open.

“Australia remains one of the most desirable travel destinatio­ns in the world and the Aussie Specialist Program helps to ensure we will be in the best possible position to convert travel demand into bookings as soon as borders re-open,” Harrison said.

“We now have more than 26,000 qualified Aussie Specialist­s worldwide and hope the new program will allow more agents to complete their learning so they too can best sell Australian tourism experience­s.”

The improvemen­ts to the Aussie Specialist Program were made in conjunctio­n with more than 400 stakeholde­rs and 1,000 existing Aussie Specialist agents.

Tourism Australia South & South East Asia Regional General Manager, Brent Anderson said, “The Aussie Specialist Program is one of the world’s leading destinatio­n training programs. This refresh ensures it will continue to be a vital tool for travel sellers in South & South East Asia. During the pandemic, the program has also allowed us to continuall­y engage with agents and the Australian industry, with the community created demonstrat­ing enhanced skills and knowledge to lead the recovery for inbound tourism to Australia.”

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