Travel Trade Journal
Revelling in timeless traditions
Amcho Bastar, the newest tourism initiative by the Bastar District Administration, along with the Chhattisgarh government, not only unfolds huge tourist attractions and makes it the most preferred holiday destination but also promises to uplift the economic status of the populace. Rajat Bansal, Collector, District Administration, Bastar shares the latest developmental agenda of the tribal region in the realm of tourism.
What was once associated with darkness and Naxalite violence has blossomed into a tourist hotspot in this day and age. Thanks to the novel efforts made by the District Administration of Bastar. The land offers a blend of eco-tourism, heritage splendours, and tribal culture. The district administration has recently set up a oneof-a-kind website–www.travelbastar. com to provide significant info to tourists on the immense tourism potential of Bastar and facilitate seamless travel.
‘Amcho Bastar’, the latest tourism initiative floated by the District Administration, Bastar is a thematic tourism-based campaign in the land of Chhattisgarh. Rajat Bansal explained, “Launched to offer a major boost to global tourists, Amcho Bastar intends to highlight the region as an enchanting tourist getaway by showcasing the diverse aspects of Bastar, its pristine beauty, heritage, pilgrim points and tribal culture. The campaign is a forward step to showcase one of the most ancient civilizations of India. Being an unexplored destination for global travellers, Bastar today is one of the fastest-growing tourist destinations in the country that holds tremendous potential for panIndia and global travellers. The initiative will instill a sense of pride among the residents who have been instrumental in preserving their culture and heritage for generations.” Bansal pointed out that the residents emerge as crucial stakeholders and contribute to scripting the success story of Bastar heritage and culture on a global level, apart from economic prosperity. In a nutshell, it will be an inclusive development of the region without disturbing the ancient tradition.
Tourism is a sector that can generate millions of job options in Bastar. Bansal further said, “In an attempt to offer a thrust to the livelihood of the residents and blend with tourism, the district administration is rolling out several village-stay options at Chitrakote replete with world-class cottages and dormitories. There are upcoming adventure sports hub at Mendri Ghumar and Tamda Ghumar. The eco-tourism initiatives will spruce up the employment, infrastructure and transport facilities in the state.”
But one pertinent question arisesWhat is the calling card of Bastar that will tempt tourists? Bansal added, “Bastar has some incredible offerings for travellers that are unique in Asia like Chitrakote Horse-Shoe waterfalls, one of the widest waterfalls in the world, adventure activities including trekking on the lap of nature, pre-historic, natural caves, amazing archaeological treasures, indigenous tribes and the three-month Bastar Dussehra. The chief USP of the campaign is that we are targeting the local populace to educate them and highlight the concept of Atithi Devo Bhavah thereby sensitising travellers on the preservation of culture and heritage of Bastar.”
The Bastar District Administration is into aggressive marketing of the
destination to scale up the flow of travellers. Bansal further added, “We are quite hopeful of receiving a large chunk of domestic tourists this year. The high-standard campaign has been able to create a sound impact about Bastar being an incredible tourist destination. Bastar boasts of sound connectivity with a domestic airport and well-developed infrastructure. Besides, Covid protocols are being adhered to, such as using masks, social distancing norms and spot testing. Travellers have to carry doubledosed vaccine certificates and Covid negative reports. In case travellers are found Covid positive, the administration has made arrangements for their quarantine and treatment.”
The tribal belt of Bastar enjoys a huge advantage in the realm of tourism. Suruchi Singh, Assistant Collector, District Administration informed, “Bastar is a land of fascinating waterfalls and the state government is providing support to homestay options for travellers to get an authentic feel of eco-tourism and tribal culture. Kotumsar cave offers a profound experience of eco-tourism while Jagdalpur Palace is the best destination to get info on Bastar heritage tourism. The district is actively supporting young entrepreneurs in an effort to create a sound travel experience. There is a costeffective Hop-On-Hop-Off bus service for travellers with online bookings.” There are two interesting events lined up in the Bastar tourism calendar- the Darbha Papaya festival and Inktober festival in October.