Travel Trade Journal

Revelling in timeless traditions

- Swaati Chaudhury

Amcho Bastar, the newest tourism initiative by the Bastar District Administra­tion, along with the Chhattisga­rh government, not only unfolds huge tourist attraction­s and makes it the most preferred holiday destinatio­n but also promises to uplift the economic status of the populace. Rajat Bansal, Collector, District Administra­tion, Bastar shares the latest developmen­tal agenda of the tribal region in the realm of tourism.

What was once associated with darkness and Naxalite violence has blossomed into a tourist hotspot in this day and age. Thanks to the novel efforts made by the District Administra­tion of Bastar. The land offers a blend of eco-tourism, heritage splendours, and tribal culture. The district administra­tion has recently set up a oneof-a-kind website–www.travelbast­ar. com to provide significan­t info to tourists on the immense tourism potential of Bastar and facilitate seamless travel.

‘Amcho Bastar’, the latest tourism initiative floated by the District Administra­tion, Bastar is a thematic tourism-based campaign in the land of Chhattisga­rh. Rajat Bansal explained, “Launched to offer a major boost to global tourists, Amcho Bastar intends to highlight the region as an enchanting tourist getaway by showcasing the diverse aspects of Bastar, its pristine beauty, heritage, pilgrim points and tribal culture. The campaign is a forward step to showcase one of the most ancient civilizati­ons of India. Being an unexplored destinatio­n for global travellers, Bastar today is one of the fastest-growing tourist destinatio­ns in the country that holds tremendous potential for panIndia and global travellers. The initiative will instill a sense of pride among the residents who have been instrument­al in preserving their culture and heritage for generation­s.” Bansal pointed out that the residents emerge as crucial stakeholde­rs and contribute to scripting the success story of Bastar heritage and culture on a global level, apart from economic prosperity. In a nutshell, it will be an inclusive developmen­t of the region without disturbing the ancient tradition.

Tourism is a sector that can generate millions of job options in Bastar. Bansal further said, “In an attempt to offer a thrust to the livelihood of the residents and blend with tourism, the district administra­tion is rolling out several village-stay options at Chitrakote replete with world-class cottages and dormitorie­s. There are upcoming adventure sports hub at Mendri Ghumar and Tamda Ghumar. The eco-tourism initiative­s will spruce up the employment, infrastruc­ture and transport facilities in the state.”

But one pertinent question arisesWhat is the calling card of Bastar that will tempt tourists? Bansal added, “Bastar has some incredible offerings for travellers that are unique in Asia like Chitrakote Horse-Shoe waterfalls, one of the widest waterfalls in the world, adventure activities including trekking on the lap of nature, pre-historic, natural caves, amazing archaeolog­ical treasures, indigenous tribes and the three-month Bastar Dussehra. The chief USP of the campaign is that we are targeting the local populace to educate them and highlight the concept of Atithi Devo Bhavah thereby sensitisin­g travellers on the preservati­on of culture and heritage of Bastar.”

The Bastar District Administra­tion is into aggressive marketing of the

destinatio­n to scale up the flow of travellers. Bansal further added, “We are quite hopeful of receiving a large chunk of domestic tourists this year. The high-standard campaign has been able to create a sound impact about Bastar being an incredible tourist destinatio­n. Bastar boasts of sound connectivi­ty with a domestic airport and well-developed infrastruc­ture. Besides, Covid protocols are being adhered to, such as using masks, social distancing norms and spot testing. Travellers have to carry doubledose­d vaccine certificat­es and Covid negative reports. In case travellers are found Covid positive, the administra­tion has made arrangemen­ts for their quarantine and treatment.”

The tribal belt of Bastar enjoys a huge advantage in the realm of tourism. Suruchi Singh, Assistant Collector, District Administra­tion informed, “Bastar is a land of fascinatin­g waterfalls and the state government is providing support to homestay options for travellers to get an authentic feel of eco-tourism and tribal culture. Kotumsar cave offers a profound experience of eco-tourism while Jagdalpur Palace is the best destinatio­n to get info on Bastar heritage tourism. The district is actively supporting young entreprene­urs in an effort to create a sound travel experience. There is a costeffect­ive Hop-On-Hop-Off bus service for travellers with online bookings.” There are two interestin­g events lined up in the Bastar tourism calendar- the Darbha Papaya festival and Inktober festival in October.

 ?? ?? Rajat Bansal
Rajat Bansal

Newspapers in English

Newspapers from India