Travel Trade Journal

Tourism New Zealand says ‘Kia Ora’ to Indian agents through their newly launched marketing hub


Tourism Zealand recently New launched its 100% Pure New Zealand Marketing Hub in India, housing free and profession­ally designed marketing assets, so that when internatio­nal travel resumes, the travel trade will be well prepared to convert sales for New Zealand.

The hub aims to keep the New Zealand travel dream alive by providing agents with an extensive digital toolkit. The free marketing tools include emails, images, print ads, sales flyers, web banners, sharable Facebook posts and more. Agents will be able to customise these marketing assets with their own sales message, logo and contact informatio­n.

“India is an important market for New Zealand. In launching this self-service Marketing Hub we aim to empower our agents with the right kind of informatio­n and assets that will creatively engage their customers and ultimately help make their job easier and more effective,” says Venessa Chen, Regional Marketing Manager-Asia, Tourism New Zealand.

Tourism New Zealand is also launching a new season of its Virtual Road Trip webinar series, which supports the travel trade with New Zealand informatio­n that’s most relevant to Indian consumers. The webinars will highlight trade tools and resources that will help agents to qualify and become a 100% New Zealand specialist, along with popular themes like self-drive campervan, adventure and adrenaline, culture, food and wine, to name a few.

 ?? ?? Venessa Chen
Venessa Chen

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