Editor's Desk

Dear Friends,

As I have started meeting up with trade colleagues and associates, they are constantly asking me what’s next for the tourism industry as we shortly enter into the second month of the last quarter of 2021. What’s clear is this ride is still underway. It might still take some more time before complete normalcy returns. The tourism industry is on its way to revival and has also started taking strides in that direction.

Consumers are adjusting and settling into a new normal, as they learn to live with the reality of COVID-19. As more countries reopen their borders, consumers will have more options and preferences to take that required break. Most importantly, their will to travel is still alive and it will be more so due to the pandemic.

Meanwhile, our TTJ November 2021 issue will be a delight to read as we bring you a few pages which show recovery is on and more travel is on the cards.

Happy Reading!

Ravi Sharma ravisharma@sampanmedia.com