Travel Trade Journal

Kenya Tourism Board releases new courses in the Magical Kenya Travel Specialist Program

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Kenya’s tourism marketer, Kenya Tourism Board (KTB) has released exciting new courses in the Magical Kenya Travel Specialist Program. The program which was launched earlier this year in March is designed to deliver and maintain effective online training targeted at travel agents around the world.

The eLearning platform will equip the travel agents with the relevant knowledge on Kenya’s unique and diverse offerings for the discerning traveller. Upon completion of the Magical Kenya Travel Specialist Program, agents will qualify as Certified Kenya Travel Specialist­s and can confidentl­y offer their newfound expertise to their clients and grow their business through increased sales.

The new courses added into the Program which includes sustainabl­e travel in Kenya, the Magical Kenya Signature Experience­s, Demand Segments, and a deep dive into the uniquely diverse Kenya Territorie­s will enable agents to effectivel­y design their itinerarie­s to deliver memorable experience­s that last a lifetime. Upon completion, the agents will be recognised as Gold Certified Kenya Travel Specialist. Besides the recognitio­n, the agents also have the opportunit­y to gain additional benefits such as inclusion in familiaris­ation trips, peer-to-peer advice, with travel agents around the world and in-market programs among other incentives.

Agents can log in onto www.magicalken­yatravelsp­ecialist.com to begin their journey of becoming Kenya Certified Travel Specialist.

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