Travel Trade Journal
Sunil Mishra Hony. Treasurer- IATO
The highlight of the Convention is the theme, “Brand
India- The Road to Recovery” which is apt for the revival of business and will add to the efforts of promotional endeavors of the stakeholders that are ably supported by the Ministry of Tourism, Government of India for marketing Incredible India.
India is gearing up, it is ready to welcome tourists with all SOPs in place, the government is supporting the industry with its policies, the states are looking at seamless travel, the stakeholders are keen on networking and discussing issues with the policymakers. Also, the recent covid variant challenge has churned our thoughts. Consequently, it is imperative that we put our minds together and chalk out a plausible road map that shall steer India to the path of recovery. The case is thus ripe and a perfect fit for the convention that will see a meaningful inaugural, crafted business sessions, informative state presentations punctuated with networking luncheons, dinners, entertaining evenings, motivational talks, the IATO Run, and the final valedictory session. The Post Tours will cater to the onsite marketing of Gujarat as a leading tourism destination.
The Convention is indeed a strong lobbying platform to highlight industry issues with the Government and various ministries and also a platform for effective networking. Participation for the Convention is under progress in these challenging times. I feel the impact of the Convention will be significant as the timing is very suitable and the business-hungry industry is now hungrier to revive its business.
Presently, Domestic Tourism is a game-changer to the point that it can send a strong positive image of India globally. However, for faster recovery, we need to address Inbound and MICE as well. It is difficult to say at the moment when inbound tourism will restart and gain momentum as one has to wait and watch how things pan out concerning COVID, not only in India but also with respect to its major markets. I am optimistic about 2022-23 if the situation improves.