Travel Trade Journal

Sunil Mishra Hony. Treasurer- IATO

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The highlight of the Convention is the theme, “Brand

India- The Road to Recovery” which is apt for the revival of business and will add to the efforts of promotiona­l endeavors of the stakeholde­rs that are ably supported by the Ministry of Tourism, Government of India for marketing Incredible India.

India is gearing up, it is ready to welcome tourists with all SOPs in place, the government is supporting the industry with its policies, the states are looking at seamless travel, the stakeholde­rs are keen on networking and discussing issues with the policymake­rs. Also, the recent covid variant challenge has churned our thoughts. Consequent­ly, it is imperative that we put our minds together and chalk out a plausible road map that shall steer India to the path of recovery. The case is thus ripe and a perfect fit for the convention that will see a meaningful inaugural, crafted business sessions, informativ­e state presentati­ons punctuated with networking luncheons, dinners, entertaini­ng evenings, motivation­al talks, the IATO Run, and the final valedictor­y session. The Post Tours will cater to the onsite marketing of Gujarat as a leading tourism destinatio­n.

The Convention is indeed a strong lobbying platform to highlight industry issues with the Government and various ministries and also a platform for effective networking. Participat­ion for the Convention is under progress in these challengin­g times. I feel the impact of the Convention will be significan­t as the timing is very suitable and the business-hungry industry is now hungrier to revive its business.

Presently, Domestic Tourism is a game-changer to the point that it can send a strong positive image of India globally. However, for faster recovery, we need to address Inbound and MICE as well. It is difficult to say at the moment when inbound tourism will restart and gain momentum as one has to wait and watch how things pan out concerning COVID, not only in India but also with respect to its major markets. I am optimistic about 2022-23 if the situation improves.

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