Travel Trade Journal
KTO organises its first Hybrid MICE Roadshow, MICE Experience Day 2021
Korea Tourism Organization (KTO) hosted a one-day experiential event, “Korea MICE Experience Day 2021” on December 10, 2021, targeting the Indian travel trade to update on its latest MICE destination offerings. The event was intended to prepare the travel agents for the re-opening of the destination in the near future.
The event was organised in association with OTOAI for its active members and close travel trade and media partners of KTO. The event began with the virtual address by Sangho Moon, Director from the MICE Marketing Team at KTO head office followed by opening remarks by Y.G. Choi, Director at KTO New Delhi. The special addresses to the event were given by Chan Kim, General Manager at Korean Air and Guldeep Singh Sahni, former President of OTOAI and supporter of KTO.
A live virtual tour of Gyeongbuk Palace (an iconic landmark in Seoul, South Korea) was arranged for attendees followed by three exciting engagement activities – Hanbok (Korean traditional dress) wearing experience, Korea MICE (X O) Quiz and Dalgona Cookie Challenge (From the K-Drama fame –The Squid Game).
South Korea was presented in a new light for MICE travel. The latest support program and unique experiences for MICE events were introduced to the trade partners. To make the event meaningful for business purposes, hybrid B2B meetings were set up with 11 DMCs, three of which were present physically, while others connected virtually with the travel agents.
KTO is looking forward to signing an MOU with companies who confirm their interest in sending MICE groups to South Korea by 2023. Commenting on the event, Y.G. Choi, Director KTO New Delhi said, “We wanted to show a New South Korea to our trade partners especially for MICE groups, so we planned this as our final event of the year for the travel industry, to show how optimistic we are for the coming year.”