Arvind Bundhun
Director, Mauritius Tourism Promotion Authority
The MTPA team has been very active on digital media platforms since the outbreak of COVID-19. In the last few months, we observed increased optimism and confidence amongst Indian trade partners towards the destination. With Air Mauritius reinstating flights to Mauritius, under the air bubble agreement, the trade is reporting an increased urge amongst Indian travellers to visit our country. Hence, MTPA and all stakeholders are confident that our endeavours and proactiveness for the last two years will bring a better tomorrow.
Mauritius has been open fully for vaccinated tourists since October 2021, with proper health and safety protocols in place. To increase engagement, MTPA plans to organise virtual roadshows and workshops until such time when face-to-face interactions are again safely possible. As things improve, we also have plans for familiarisation trips for media, tour operators, MICE agents, wedding planners, golfers, film and television production houses. An advertising plan was also in place, which had to be put on hold due to the pandemic. MTPA will continue disseminating clear and consistent messages to consumers and trade partners through digital platforms. Our website www.mauritiusnow. com is updated regularly, as it is the most useful tool for sharing the latest information and inspiring consumers to choose Mauritius over other destinations.