Inspiring travellers to Dream

Travelling and dreaming go hand in glove. When a destination tickles your imagination, you start to dream, visualising yourself there, and the many experiences for you to look forward to, this dreaming finally fructifies into travel. 2020 and 2021 saw the traveller more or less confined to their homes or cities, due to a barrage of protocols and restrictions, travel was at its lowest ebb, but nothing stopped the traveller from dreaming. This task to keep the traveller dreaming and excited to travel once the opportunity arose was perfectly cut out for the National Tourist Offices (NTOs) worldwide and in India. Rising to the occasion to keep their destination relevant with the traveller and travel partners, the NTOs innovated, though digitally. So came along webinars, regular interactive sessions, immersive 360° videos and a range of imaginative virtual campaigns on websites and social media to keep all engaged, excited and dreaming. So, as we step into 2022, we at TTJ wanted to know whether their efforts and pro-activeness for their destinations brought in the expected results. Moreover, with the latest Omicron threat, we further wanted to understand their immediate focus, plans, and strategies in the new year. Their feedback looks as if it has been worthwhile, and the show must go on.