Rajeev Nangia India Director, Monaco Government Tourist Bureau

2020 was the year in which international tourism came to a complete standstill. 2021 has seen improvements in the tourism sector as the vaccination and booster shots created a higher level of consumer confidence and inspired people to travel again. With the relaunch of the “For You At Last” Campaign, Monaco Tourist and Convention Authority communicate that it’s time for tourism recovery representing the diversity of what Monaco has to offer to tourists.

The Monaco Convention Bureau, the catalyst for the Principality’s MICE offering, has launched a new communication campaign with the slogan #REEVENT, which is a rallying cry and an invitation to industry professionals to come back and organise events in the Principality of Monaco. Since sustainability, environment conservation, and hygiene measures are also in demand, the Monaco Government Tourist and Convention Authority have launched a White Paper on Sustainable Tourism in Monaco. The Destination and its partners adopt solutions to ensure that resources are managed in the most efficient way possible.

With the newly launched campaigns and special initiatives regarding sustainability introduced in the Principality of Monaco, we expect these factors will bring good results for the destination. Due to the new COVID variant threat, our immediate focus is to emphasise the various preventative health measures such as the Monaco Health Pass, Monaco Safe Label, and other precautions like wearing a mask in public places and practicing social distancing, etc. Our efforts will enhance the visitor’s arrivals figure into Monaco as soon as possible from India.