Ibu Nia Niscaya

Deputy Marketing, Ministry of Tourism and Creative Economy / Tourism and Creative Economy Agency, Republic of Indonesia

The Indonesian government, particularly the Ministry of Tourism and Creative Economy (MoTCE), has initiated protocols for tourism industries, namely Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) protocols through the

InDOnesia CARE Campaign was launched in July 2021.

MoTCE has been working with related ministries and institutions to keep implementing CHSE protocols in whole tourist destinations in Indonesia. It aims to build trust and gain confidence for tourists that all protocols have been implemented in every tourism sector over the nations.

To recover tourism against the COVID-19, MoTCE keeps on the utmost efforts to accelerate tourism recovery by accelerating three main programs:

1. Accelerating vaccination for tourism and creative workers and society in destination: As of December 30, 2021, the number of citizens who already received the first dose of vaccine has reached 160,01 Million (76,83 per cent), and citizens who already received the second dose of vaccine has reached 113,00 Million (54,26 per cent). Specifically, the Indonesian government keeps running the Acceleration of Vaccination in Bali, as it is the main tourist destination in Indonesia.

2. Accelerating CHSE Certification End to End through InDOnesia CARE campaign: Regarding increasing the CHSE certification value, MoTCE has partnered with the Indonesian National Standard (Badan Standar Nasional/ BSN) to create the CHSE standardisation for the tourism industry. As of December 30, 2022, the number of tourist industries that have been already certified has reached 11,986 in 34 provinces and 403 cities/regencies.

3. Destination Readiness and integration with the “Peduli Lindungi (PL)” application: MoTCE encourages all tourists and industries to use PL applications as tourists’ tracing and tracking systems. We strongly ensure the end-to-end travel starts from the arrival at the airport, hotel, accommodation, tourist attraction, and so on and up to returning to the airport. We want to show that Indonesia is ready to welcome back international tourists and keep improving the destination experiences.

We need to remain resilient and optimistic against this new reality of COVID variants. Indonesia, especially Bali, has opened international flights and welcomed international tourists starting October 14, 2021. The opening will be done gradually while improving the destination’s readiness to welcome tourists. Besides, MoTCE is working hand in hand to develop tourism pillars end to end, starting from the destination, infrastructure, industry, investment, marketing, and event or MICE as well.

The MoTCE will keep implementing 3 (three) strategies to increase and develop tourism sectors for the year ahead, namely: 1. Adaptation 2. Innovation and 3. Collaboration.

Specifically for the India market, MoTCE is initiating various strategies to increase Indian tourists since it is one of our biggest international markets. MoTCE is working hand in hand with the government, wholesalers, travel agents, and other related industries to inspire Indian tourists through campaign #InDOnesiaCare, #itstimeforBali, and #WonderfulJourney by being present online and offline.

In terms of connectivity, MoTCE cooperates with the Ministry of Health Republic of Indonesia, the Ministry of Foreign Affairs of Republic of Indonesia, and the Ministry of Transportation Republic of Indonesia to ease direct connectivity such as chartered flights.