Nisha Shrivastva
India Head, DMC Reps; Director Sales, Sunrise Representations
COVID has indeed led to a lot of rethinking in the traveller’s mind, and the planners are looking at new avenues and even methods of travel. The places which are overlooked by people who love to meander to different locations are the safest in times of such a pandemic. Maldives is an apt example of a destination that was only considered a luxury destination and has proved itself to be the top performer during COVID due to its proximity to India and easy COVID norms. Similarly, Sri Lanka, our neighbouring country, did well in Christmas and New Year due to its easy COVID guidelines and since it is a complete destination attracting beach lovers, wildlife enthusiasts, and pilgrim tourists alike. Formula 1 Bahrain Grand Prix is to take place in March, and the country is inviting travellers to experience the destination. Saudi Arabia, for instance, has new hotel expansion plans as it is gearing up for tourism arrivals. These countries have not been popular even though they have the infrastructure and the facilities that an Indian traveller looks for in a destination. Thus, we plan to promote these to the travel trade partners.
Apart from the already mentioned ones, Kenya, Tanzania,
Namibia, Morocco, Madagascar, Scotland, Russia, Georgia, Malta, Armenia, Argentina, Brazil, Dominican Republic, Cuba, Vietnam, and Cambodia are destinations to vie for. Since the beginning of the pandemic, we have been working hard to maintain a relationship with travel agents by organising webinars in promoting the destinations, visibility on digital platforms and social media to stay connected with our target group and sustain the urge to learn about newer destinations. In the days to come, we continue to organise webinars since we represent almost forty DMCs, participate in roadshows, trade shows, organise agent training programmes, and educational FAM trips to educate the travel trade partners with as much information as possible. These initiatives will provide travel agents insight into the unique and unexplored destinations to showcase to their travellers.
DMC Reps specialises in promoting a unique selection of Destination Management Companies to outbound markets around the globe. With its professional teams in Germany, the UK, Russia, China, India, South East Asia, and Australia, DMC Reps offers a unique proposition – to grow their client’s DMC business in the world’s biggest outbound travel markets, all at the same time, with one trusted partner. DMC Reps offers services that have been fine-tuned to assist their DMC partners with strategic positioning, strengthening current relationships, and creating new partnerships with potential tour operators and travel agencies.