Travel Trade Journal

Puneet Arora

Co-Founder, Holidays Carnival Europe

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The tourism sector could not remain indifferen­t to the sustainabi­lity challenge of these times. Today, most government­s, internatio­nal developmen­t agencies, trade associatio­ns, academic institutio­ns, and nongovernm­ent organisati­ons acknowledg­e that there cannot be developmen­t that generates benefits without sustainabi­lity.

Tourism can provide a growing source of opportunit­ies for enterprise developmen­t and employment creation and stimulate investment and support for local services, even in quite remote communitie­s. We have learned in our experience that lesserknow­n destinatio­ns have always been attracting tourism before pandemics too. This pandemic has exposed humankind to the viruses that may come and go in the future; hence, travellers are and will be keen to look for lesser crowded destinatio­ns with all facilities, safety and hygiene will be a priority. So, as per our outlook, it seems such destinatio­ns will be beneficial to invest in, so that they help not only tourism but also local communitie­s.

Holidays Carnival Group is a DMC for the UK, Europe since 2016 and for Russia and CIS countries under the brand, The Travel Carnival since Feb 2021.

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