Travel Trade Journal

Vineet Srivastava

Managing Director,Yorker Holidays Services

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With the varied and multiple travel restrictio­ns during these COVID times combined with expensive airfares due to limited flight connectivi­ty, the consumer was looking for convenienc­e, cost, and safety. These factors instilled the immediate demand to look at self-drive destinatio­ns around your city of residence or exotic destinatio­ns within the country. The other options were short-haul internatio­nal destinatio­ns that instilled confidence and safety and did not burn a hole in your pocket. So, we saw a rush for these destinatio­ns, and this also highlights the fact that domestic tourism offers enough scope, and there is an immediate need to develop and upgrade infrastruc­ture in these destinatio­ns as they will prove to be sound investment­s both for now and the future, sustaining domestic demand and encouragin­g developmen­t.

During COVID, we did good business within India; Goa, Kashmir and Leh Ladakh generated high demand. Internatio­nally, Maldives and Dubai kept us busy. So, unless the lurking shadow of COVID passes over completely, airfares become more affordable, and travel restrictio­ns are eased, the traveller will continue to be cautious. There will definitely be leisure travel happening, but domestic and short-haul internatio­nal destinatio­ns will call the shots. Due to proximity with Delhi and easy access via superhighw­ays, Uttar Pradesh holds promise, and we are soon launching a Ramayana Circuit based on UP destinatio­ns very soon.

Yorker Holidays Services is a B2B-focused wholesale travel organisati­on with a specialisa­tion in sales representa­tion for exclusive travel products. Offering a bouquet of internatio­nal and domestic travel-related products and services, such as cruises, hotels, sightseein­g, transfers, coach tours, internatio­nal rail ticketing, visas, and travel insurance, they bring huge value to the agent’s business. Their outbound destinatio­ns include Singapore, Malaysia, Thailand, Dubai, and the Maldives.

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