Betting high in post Omicron period
Pride Hotels is gearing up to accentuate on corporate sector, weddings and MICE groups. Binay Thakur, Associate Vice President, Pride Hotels throws light on the future plans of the Group.
In the wake of a massive spike in Omicron cases across the country, the hospitality sector is sailing through tough challenges. Hospitality groups in Kolkata have put their plans for 2022 on hold and are just waiting for the opportune moment for the third wave to fade into oblivion.
Binay Thakur explained, “Our hospitality business will start off in February-end or March, this year when the business will pick up in the sphere of corporate travel, meetings, MICE and weddings. Come March and we are eagerly looking forward to have 75 to 80 per cent occupancy in all our hotels across the length and breadth of the country. We plan to focus on corporate sector, weddings and MICE groups to boost our revenue in 2022.”
As of now, the Pride Group of Hotels stands tall in owning 36 properties all across the country. Thakur said, “We have added 12 hotels in our Group in the year gone by. Plans are on the horizon to have 50 hotels at the yearend. Plans are on the cards to open the doors of our business properties in Agra, Chandigarh, Nasik, Varanasi, Hyderabad, Amritsar, and an upscale property in Ayodhya this year. At the same time, we will be rolling out our hotels in Bhubaneswar, Ranchi and Darjeeling in the current year.”
Online business is going great guns in today’s time and age. Thakur further said, “Online business depends upon pricing and online reviews. Since the
online reviews of our hotels are quite sound and we do boast of reputed customers through online reviews, we are highly confident that customers will select our hotels depending on the online ranking of our hotels. Visitors usually view the online ranking of hotels and then check the pricing. Our business volume will be high in the coming days and our performance will be on par with pre-Covid level in the year-end.”