Koustuva Mukherjee

Regional General Manager, Pride Plaza Hotel Ahmedabad

At some point in 2021, the hotel industry had started coming back on track, and people have started going out again. Since October, there has been a surge of bookings (especially revenge tourism) as the majority of all segments and industries present in Ahmedabad have opened their offices. With the help of Government and corporate initiatives, big events like Vibrant Gujarat, DefExpo, and Medical conference in 2022 would have helped city hotels reach the pre-COVID ARR. However, we believe some have been postponed or cancelled due to the surge in Omicron infections.

With the Omicron threat, the situation has become dynamic, and travellers and companies are seeking more clarity. It has been almost two years, and people would be reluctant to cancel trips and plans now. We are all waiting and watching. The pandemic has taught us to revive all the tough situations, and we had good and bad days successfully. In the present situation, we will focus on managing our expenses. We will love to target the leisure segment besides our regular corporate as the business flows.