Rakesh Mathur, Honorary President, RTSOI

I take this opportunity to note our nine-point recommendations at the IATO Convention. We at RTSOI believe that the tour operators are the best ambassadors of the tourism Industry.

1. Travellers most often have the Tour Operators as their first contact. Thus, it becomes imperative that IATO members should consider it necessary- educate/sensitise the traveller before embarking on their journey. E.g., dissuading the traveller from taking an elephant ride at Amer Fort or promoting ‘Experiencing the Jungle’ instead of chasing the elusive Tiger. Unfortunately, the success or failure of a beautiful and exciting safari depends on the sighting of the glamorous species when there is so much else to see and admire.

2. IATO members should sell a complete immersion in a good local Experience that includes understanding and respecting local customs, cuisine, lifestyle, and beliefs.

3. IATO should promote Gender Sensitivity and Inclusiveness. We are learning from Bhutan, where the ladies operate a major part of tourism.

4. We are all aware that the tourism industry generates substantial affluents, waste, and garbage. At IATO, we need to impress our local facility providers to ensure Waste Management. It would be criminal to see the most pristine locations going to the dumps.

5. IATO members should support organisations that employ and empower local communities. There are almost no other livelihood opportunities for the locals in most of the locations.

6. IATO can take up field staff training and skilling to provide a complete experience as an organisation.

7. IATO may impress the government on the need to carry capacity studies in high tourism density destinations.

8. IATO may impress the government to put in place and enforce a mechanism to fine/ punish violators of necessary environmental practices, including in the informal sector (unregistered guest houses, dhabas etc.) utilising Tourism Warden, etc.

9. Since the effective implementation of Responsible and Sustainable practices requires a Change of Mindset, it is very important to impart this Responsible Citizen education in all schools across India, including compulsory social service, and also support the Responsible Travellers Campaign.