Travel Trade Journal

Jyoti Mayal President, TAAI

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As the President of TAAI, I would like to state that the unpreceden­ted COVID time was truly an opportunit­y to work closely with MoT, resonating travel policies as the topmost priority. The Government also realised the same. As the leader of an associatio­n, I believe we are the driving force to suggest policies in harmony with the sector’s interest in developing the travel trade industry and, eventually, the economy. I reiterate that an effective National Task Force needs to be establishe­d not only for namesake but also as an efficient policy body to collective­ly bring changes, work in a coordinate­d, collaborat­ive manner, and this plan since 2021 will be pushed forward. It would play a major and decisive role if conceived and executed properly. For 2022, as we are still staring at multiple challenges of COVID and its variant, TAAI is strongly advocating for a health insurance policy for all travellers to give them the confidence to travel to and in India.

Also, we need to rethink and develop policies and rules that are in the best interest of the travel fraternity. The travel, tourism, and hospitalit­y sector have witnessed so much turmoil that we cannot wait for the right time; we need to make it the right time to re-establish and reboot our business and sector. It’s time to evolve, consolidat­e, take cautious but necessary decisive actions, and build a robust structure and a sustainabl­e environmen­t.

TAAI is the oldest travel organisati­on serving people since 1951. We have our reach in almost all the parts of the country, and our regional chapters are working tirelessly day in and day out to give maximum benefits to our members. We are doing our level best via webinars, virtual and physical meets, signing MoUs with many old and new destinatio­ns, and working closely with all suppliers and stakeholde­rs in the huge value chain. We have started skilling members and educating them to become specialist­s. Tomorrow, correct, timely informatio­n, knowledge with soft skills, technology, and ease of business will be the game-changer which we are investing in. We are working towards all these attributes to promote to a large number of people eager to travel, to make it fully experienti­al.

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