Travel Trade Journal

Dear Friends,

- Ravi Sharma ravisharma@sampanmedi­a.com

With the Omicron-led wave of the COVID pandemic still underway, and though the centre and the states have so far avoided lockdowns, the travel and hospitalit­y industry is still absorbing the full brunt of the downturn. While the hotels and airlines initially witnessed a wave of cancellati­ons and faced debilitati­ng losses, the mild manifestat­ion of the Omicron variant has given some relief and the resultant rise in domestic travel is now keeping them going while strategisi­ng new ideas to capture the potential market. Until internatio­nal travel returns to normal, the pent-up demand and the newfound craze for domestic discoverie­s are likely to boost the industries’ recovery from the impact of Omicron.

TTJ Feb 2022 issue features a few pages on the hospitalit­y industry, which is still battling the COVID-19 effect and variants with its resilience and never die attitude. Hotels have learned to be continuall­y alert while remaining functional in the new normal. It will be a treat for you to read their views.

While we have also tried to cover a few other aspects of domestic travel, we hope it will be a game-changer in shaping the future of the travel and hospitalit­y industry, particular­ly in a country like ours, which has not been much explored by its own citizens.

Happy Reading!

 ?? ??
 ?? ??

Newspapers in English

Newspapers from India