Travel Trade Journal

Signature Tours is now Away&Co

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The Creative Travel family of brands has been at the forefront of service led experienti­al travel since 1977. Within that philosophy, the company has announced an exciting transforma­tion of their luxury outbound brand, Signature Tours to its new avatar, Away&Co.

Rohit Kohli, Jt. Managing Director, Creative Travel says, “We are taking our deep knowledge, and the great partnershi­ps across the world, to rewrite the idea of experienti­al travel in an ever-changing world.

“It will not be a trip, it will be a journey. It will not be just a destinatio­n, but an experience. Away&Co is for a highly cultivated traveller with an appetite for the unusual, who are looking for something enriching and authentic, who like to wander, discover new secrets, and find new stories across the world.”

Supported by a global network of the finest curators of travel experience in every destinatio­n, and as a part of one of India’s oldest tourism companies, Away&Co will deliver the world in the most unique ways.

Kohli adds, “The Indian outbound market has matured exponentia­lly over the years. Indians are more aware than ever before, and want to explore the world, but not as tourists. Our legacy of 45 years is built on creating amazing experience­s, and that’s what we’re doing at Away&Co as well. The world is ready to welcome a new kind of Indian traveller, one who is immersed in the culture and the people, not just the monuments and sights.”

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