Pinki Arora
Executive Director Direct Representation
Pinki Arora has been associated with the Tourism Authority of Thailand (TAT) for nearly 28 years. Spearheading the company, engaged in public relations and marketing, representing the amazing destination in North and East India, Bangladesh, Nepal and Bhutan, Pinki’s efforts have seen Thailand rise to become one of the top outbound destinations for Indian tourists.
Pinki was born and brought up in Thailand, and hence she has an immense love for the destination. Fluent in Thai language, she is also well versed in cultures and customs of both Thailand and India. Having an inherent knowledge of Thailand and its culture on one end, paired with a similar understanding of India on the other, added to her strength. Her dream project of Indian weddings in Thailand has been overwhelmingly successful and today Thailand is the numero uno destination for Indian weddings and celebrations. Apart from being a tourism and hospitality professional, she is also an expert in Thai cuisine and was associated with The Oberoi Group of Hotels as a consultant for their Thai restaurant, Baan Thai, for a few years. Promoting Thailand is a passion, and not a profession for Pinki.
Pinki believes in empowering her team by giving them more responsibility, accountability for their work, and authority to make independent decisions and see their work to completion.
“I strongly believe in practicing empathy, working honestly and taking responsibility for action. This builds trust within the team and promotes a sense of fairness that is essential to an engaged and positive workforce.”
Pinki elaborates that effective leadership requires a mix of skills to create an environment that promotes engagement and good performance. Empathy tops that list. People are experiencing multiple forms of stress worsened by the current pandemic. Extending empathy is crucial for a positive work environment that, in turn, influences performance.
Next Vacation: Koh Samui has her heart. She would love to spend a few days at a local resort, enjoy the beach and visit the wellness centre to treat herself.