Sheema Vohra
Managing Director Sartha Global Marketing
As a successfully established industry veteran with over two and a half decades of experience, Sheema Vohra’s work expertise spans domains, including - tourism, hospitality, and public relations. One of the most successful women in the travel and tourism industry in the country, she is also an inspiration for many women in the industry.
An avid traveller, Sheema’s wealth of knowledge ranges from developing comprehensive strategies for tourism development of destinations, leading effective hotel sales and marketing initiatives, and maintaining relationships with significant industry stakeholders.
Sheema has lived, studied, and worked in the USA for over eight years, and is a graduate of the University of Nevada, Las Vegas (Hotel School). After her educational stint in the USA, she fell in love with the country, and from the very beginning, she wanted to represent the USA in India. She still shares a love for the country, is quite enthusiastic about spreading knowledge on the destination, and inspires people to visit the USA.
Before Sartha Global Marketing, Sheema worked for The Oberoi Group of Hotels and Marriott International. Her current professional affiliations includeIAC Chair for IPW since 2001; Industry Co-Chair for U.S. India Travel & Tourism Working Group for AMCHAM India.
For Sheema, being collaborative is important. They follow a flat management structure, encouraging other opinions, creative inputs, and critical feedback. She also believes that all team members have different strengths, and it is important to assist them in discovering their potential. This helps in building self-confidence and trust, which is important. Additionally, they like to appreciate and elevate those associates who contribute and show a strong sense of responsibility.
“Integrity, honesty, and commitment to the team are very important for me. Additionally, a leader must be decisive and provide vision and guidance to their team.”
Empathy has always been an essential part of good leadership. However, Sheema also explains that in the past, several associates experienced difficult situations like family emergencies and other personal problems. But during this pandemic, health complications and working from home have led to rising mental health issues and added more stress. At Sartha Global, their approach has been to deal with each situation individually, work together to find a solution, yet make sure that they are fair to everyone in the organisation and their clients.
Next Vacation: Sheema took a few days of vacation while on a business trip to the USA. She wants to plan a longer US vacation this summer, including the outdoors, unique music and entertainment, and local cuisine.