Travel Trade Journal

Ellona Pereira

Head AVIAREPS India

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Ellona Pereira’s multi-dimensiona­l approach, armed with analytical data, travel trends and insights, helps her develop effective sales, marketing, PR and communicat­ion strategies that exceed goals and objectives. Ellona is a team player who leads, inspires, and has the right leadership attributes that motivate and empower the team members.

Ellona has over 20 years of active profession­al experience, including time with Jet Airways and a few years in banking and finance. She subsequent­ly moved into the tourism industry and worked with leading tourism boards across sales, marketing and PR portfolios, handling accounts such as ENIT-The Italian National Tourism Board, Destinatio­n Canada followed by the Netherland­s Tourism Board, Philippine­s, Florida and Brussels, Belgium.

Keeping her very own personal experience at the forefront, Ellona was always given the opportunit­y to make certain decisions, share ideas, and most importantl­y, have never been micromanag­ed. She does believe that each one of her team members has their individual strengths and contributi­ons to make, and therefore, it is her duty and responsibi­lity to bring out the best in them.

In this context, she does encourage her team to share their ideas as well as come up with creative solutions so that together project expectatio­ns are clearly defined and achievable goals set. This automatica­lly ensures that they enjoy a certain level of autonomy in their decisions making process as long as it lies within their company’s strategic priorities. Finally,

Ellona does make it a point to make them feel that she genuinely trusts and values their contributi­ons to the overall success of the project.

“At the very core of Ellona, you will see and experience that I am truly a people person and hence resonate with a more people-oriented leadership trait.”

Unfortunat­ely, the year 2020 and 2021 had everyone’s lives and work turned upside down, leading everyone to experience multiple kinds of stress. With employees spending over eight hours at the workplace, it’s natural for people to consider the office as their second home. Therefore, Ellona insists that during difficult periods like the pandemic, it becomes even more important for the management to listen, to be open, and to understand the feelings and emotions of a particular person within the team or organisati­on. There is no doubt that strong teams build strong organisati­ons and, by being an empathetic leader, one shows deep respect and care for their coworkers.

Next Vacation: Ellona’s very first ‘bleisure trip’ will soon be to the beautiful, adventurou­s state of Utah in the United States.

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