Geeta Maheshwari

Director Hospitality & Marketing Services

A computer science graduate, Geeta began her career in the hotel industry’s Electronic Data Processing segment. She has come a long way in the last 26 years, establishing herself as a serial entrepreneur. Her penchant

for meeting new people and creating experiences drew her into the world of hospitality and travel in 2003.

Geeta established Hospitality & Marketing Services and Aapt Alliances. The former provides marketing services to standalone hotels and resorts and latter specialises in destination weddings. Not one to be deterred by obstacles, she has successfully juggled to be a homemaker and an entrepreneur. Managing this delicate equilibrium has given her utmost satisfaction and made her a stickler for time management.

“Integrity, honesty, professionalism, and compassion are all values that I hold dear. We must remember that dealing with people is mixed with complex and varying needs of humans, making it an uphill and yet a

rather engaging task. In the hospitality industry, a person with a higher EQ is always preferred to someone with a high IQ.”

A team leader with a mother’s heart, Geeta strongly believes that a humane approach is essential to address concerns of the team members. They need to be supported both economically and emotionally during these challenging times. According to her, empathy is an integral part of a compassionate approach. COVID-19 has brought mankind together as never before and we stand united to fight this pandemic.

Her team is trained to keep the customer as the focus of all that they do. They exist to serve the customer and create experiences that put a smile on his face. A word of appreciation, a smile, or a thank-you letter expressing their satisfaction is the most valued and prized possession for Geeta and her team.

Next Vacation: Geeta wishes to visit the United Kingdom to meet her daughter who is studying at the University of Oxford.