Madhuri Verma
Director Intrepid Marketing & Communications
A seasoned industry professional, Madhuri Verma has spent three decades (and one global pandemic!) honing her craft in the travel industry. She is recognised in the industry for her remarkable business acquisitions, establishing strategically beneficial partnerships, and front-ending campaign-driven client initiatives. Her core skills include critical analysis, stress-testing ideas, and theories,
brand positioning, long-term projects, strengthening of brand recall, and development of business relations.
Madhuri’s business acumen of creating entities, starting from conceptualisation to execution and growth, has made her an efficient team leader. She truly believes in working collectively towards achieving organisational goals.
At IMC, they maintain a very horizontal team structure wherein the directors and employees operate without hierarchical boundaries. Madhuri personally believes that no matter how many years of experience one carries under their belt, there’s always something new to learn. The youngsters at IMC are provided the liberty to make decisions and spearhead campaigns, which have been extremely impactful and important for their individual growth as well as the company.
“Our engagement often transcends beyond work, and I take some opportunities and time to engage with them on my learnings from the Buddha way of living. I share past personal experiences, excerpts from biographies of leaders and discuss the Buddhist philosophy, which is “Respect and Dignity of Life” to inspire each team member.”
Out of hundred attributes that define a leader, Madhuri preaches and practice ‘compassion’ the most. While they all continued to put their best foot forward at work, Madhuri ensured that the team maintained a proper work-life balance by providing them with flexible work hours and permitting them remote operations as per their personal requirements. This has helped in maintaining the harmony amongst such trying times and brought them closer as a team who respects each other’s needs and boundaries without compromising work efficiency.
Based on Madhuri’s former response on compassion, it is established that she values empathy and kindness and believes they are crucial to shape a company’s ethos. Ever since the emergence of work-from-home culture, conversations around toxic traits in the workplace and their impact on mental health have been on the rise. At IMC, they ensure that employees are not burnt out and often share the load irrespective of the task assigned or our designations.
Empathy doesn’t indicate leniency, and that is something that leaders need to remember. In her personal experience, empathy has opened doors for mutual understanding, honest conversations, and higher work productivity of employees, thus creating a healthy work ecosystem.
Next Vacation: She is keen on exploring Azerbaijan’s unique culture, history, food, and art with her family on their long-coveted vacation.