Kerala makes a strong pitch as an all-season long-stay tourist hub

Rising to the demands and preferences of travellers and vacationers in the post-pandemic era, Kerala has made a strong pitch as a safe and riveting all-season longstay destination by rolling out novel products such as caravan tourism while consolidating its time-tested assets to host domestic and foreign guests all through the year.

In a paradigm shift from one-stop location-specific approach, Kerala has firmly marked itself as a destination for extended holidays for all segments of visitors with a bouquet of diverse experiences stacked across the state like homestays, drive holidays, ‘Change of Air’ based wellness vacations and adventure tourism activities.

The new strategy has boosted stakeholder confidence in Kerala with the travel and hospitality industry sounding confident of a busy year ahead with a steep increase in footfalls.

Shri V R Krishna Teja, State Tourism Director said, “For Kerala, 2022 is going to be the year of Kerala Tourism. The year ahead is packed with a hectic schedule of absorbing events and festivities including the Kerala Travel Mart in May, Champions’ Boat League (CBL) in August-November and Kochi Muziris Biennale in December-March besides several cultural and literary fests and adventure tourism activities.”

With the pandemic-caused international travel restrictions being lifted, Kerala is in a resurgent mode now and the recently launched products will woo travellers from both inside the country and outside, Shri Krishna Teja said.