Travel Trade Journal

Shares Oman’s tourism potential with the world

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VisitOman.om, the Sultanate of Oman’s online travel booking gateway for trade partners, recently embarked on a regional roadshow to promote the platform to tour operators and travel agencies. Ending the tour with an exhibition at Expo 2020 Dubai, the digital portal reached thousands of industry insiders, travel managers and potential holidaymak­ers from within the region and further afield.

This is just the start as VisitOman.om continues to gain traction amongst the travel trade industry and seeks to propel Oman onto the world scene. At Expo 2020, VisitOman.om unveiled its latest addition to the platform – a series of 10 luxury weekend getaways and adventure holidays which will take full advantage of Oman’s natural gifts and spirit of exploratio­n. The new packages are just some of the hundreds on offer through the portal which continues to grow, offering a unique propositio­n for travel partners from around the world.

An authentic experience

VisitOman.om promotes registered local suppliers and unique products which can be booked as part of pre-built tour packages or included in bespoke travel activities for clients around the world. The chance to see the country through the eyes of a local, learn the history and hear stories from the past adds a rich vein of understand­ing not offered by the standard tour. Local guides know the area and can show visitors their country with pride and knowledge of hidden gems that may otherwise go unexplored and unseen.

The easy-to-use platform has been designed to be a window into Oman’s natural beauty and tourism potential and brings together a wide range of opportunit­ies to allow partners to tailor packages to their customers’ needs. With everything available to view in one place, each representa­tive can advise clients towards the most suitable option to create the perfect trip to Oman.

Oman has so much to offer

Shabib Al Maamari, VisitOman Managing Director, said, “Ahead of a busy 2022 season, we are now engaging with travel partners in key markets to champion the capability of Omani suppliers registered with us and showcase the potential of Oman to offer an authentic experience. As internatio­nal travel returns, VisitOman.om aims to encourage more agents from across the sector to book trips to Oman.”

“Oman has so much to offer and we want to share our nation and what it has to offer with the world,” adds Al Maamari. “VisitOman.om allows operators to search for, filter options and instantly guarantee bookings for customers, making the process seamless and secure. We have worked with registered tour operators in Oman to share the very best recommende­d offerings at all price points, ensuring that every partner is a reputable and reliable supplier, as well as engaging with specialist companies and independen­t operators to add unique customised aspects which allows visitors to delve deeper into our rich heritage and curate a trip of a lifetime.”

As well as allowing service operators to register, VisitOman. om also provides a wealth of high-quality storytelli­ng informatio­n resources to help guide internatio­nal agents and unlock Oman’s limitless possibilit­ies. The portal allows agents to tap into growth of niche tourism, which allows specialist companies to cater to smaller groups, offering personalis­ed activities and help to create a brand-new market in Oman for overseas guests.

Limitless potential

The growth of VisitOman.om is helping to ensure the entire industry nationwide is able to compete on a global scale. Oman’s potential as the ‘next big thing’ in travel and tourism has bubbled under the surface for many years now, and now the expanded reach of VisitOman.om has created countless untapped opportunit­ies for service providers to play an integral role in the prosperity of one of the country’s key industries long into the future.

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