Travel Trade Journal

The Swiss Museum of Transport Fun and educa-tion for all!

VERKEHRSHA­US – the One-Stop Shop for Edutainmen­t!

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It is a unique destinatio­n for leisure and MICE guests in Lucerne which hosts the famous at-tractions Swiss Museum of Transport, the Swiss Chocolate Adventure and “the edge”. The unique Swiss Museum of Transport attracts with Simulators, multimedia shows, interac-tive platforms, VR experience­s and more than 3,000 objects around 900,000 visitors a year from around the world. The museum exhibits lead visitors of all ages on a fascinatin­g and edu-taining journey from the past to the present further to the future via all modes of mobility - road, rail, water, air and space.

On a ride in the “Swiss Chocolate Adventure” visitors learn about the production of choco-late. After the 25 minutes multisenso­ry ride, they can watch live chocolate making by a Lindt Maitre Chocolatie­r in the Verkehrsha­us shop all year round 365 days for chocolates at factory outlet prices. The latest establishe­d attraction is the world’s first combinatio­n of VR and a climbing experience, Red Bull the edge. Equipped with VR goggles and climbing harnesses, we head for the summit of the Matterhorn! An awe-inspiring fusion of the virtual and the real worlds.

Not enough action? Then watch a movie on the largest screen of Switzerlan­d or take a trip to the stars in the state-of-the-art Planetariu­m. In the Media World, you can also take a deep dive into the world of communicat­ion in an interactiv­e experience. We’ll edutain you!

India is one of its most important foreign markets. Whilst group visitors are time-barred and enjoy only one of the attraction­s, Indian families are seen spending a whole day and enjoying all the offers of the day pass.

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