Reflects industry’s upbeat mood

The 29th edition of SATTE was held at the India Expo Mart in Greater Noida. The event was inaugurated by Shri Shripad Yesso Naik, Minister of State for Tourism, Govt. of India; Dr. M. Mathiventhan, Minister for Tourism, Govt. of Tamil Nadu; Rupinder Brar, Addl. Director-General, Ministry of Tourism, Govt. of India; Alhasan Ali Aldabbagh, Chief Markets Officer – Asia Pacific, Saudi Tourism Authority; Jyoti Mayal, President TAAI and Vice President, FAITH; Rajiv Mehra, Hony. Secretary, FAITH, Subhash Goyal, Member, National Advisory Council, Ministry of Tourism, Govt. of India.

The three-day event, which took place on the 18th-20th of May 2022, had an air of optimism around it from day one. Almost 1000 exhibitors and co-exhibitors showcased their destinations, products and services to 100 hosted international buyers, 500 hosted domestic buyers and over 25,000 visitors. 25 NTOs and 25 state tourism boards also exhibited. Notable among the international exhibitors were the Saudi Tourism Authority, Malaysia Tourism, Tourism Authority of Thailand, Singapore

Tourism Board, Tourism Indonesia, South African Tourism, Visit Zimbabwe, Maldives and Turkey. The host state for SATTE 2022 was Uttar Pradesh.

Optimism prevailed at the event, with the Saudi Tourism Authority signing multiple MOUs with industry associations and stakeholders. Malaysia’s Desaru Coast announced ₹ 12 million in incentives to facilitate FIT, MICE and wedding business to the destination. Indonesia announced the resumption of Visa on Arrival and the removal of all testing requirements and restrictions on fully inoculated visitors. Resorts World Cruises announced its debut from Singapore w.e.f. June 15, 2022, with cruises onboard their flagship “Genting Dream”. Vietjet announced the launch of their Mumbai-Hanoi and Mumbai – Ho Chi Minh City from June 2022 and New Delhi - Phu Quoc and Mumbai - Phu Quoc from September 2022. Phu Quoc is a no visa destination.

Many international and domestic, travel and hospitality organisations and associations extended their support to SATTE.