Travel Trade Journal

Domestic travellers filling the void left behind by internatio­nal travellers in Goa

- Manisha Patel

Just a leisurely walk from the pristine Benaulim Beach, the quaint and tranquil 96 keys Fortune Resort Benaulim, Goa comes with a mosaic of authentic indigenous experience­s and a gamut of vantage venues, making it a perfect destinatio­n for dreamy weddings and a breathtaki­ng tropical holiday. Som Parkash Malik, General Manager, Fortune Resort Benaulim, Goa, is delighted to share the highlights of a successful summer and their proactiven­ess for the ongoing monsoon season.

By the end of the winter season in 2021-22, Fortune Resort Benaulim, Goa, had observed that the recovery of travel demand was gaining momentum due to the removal of restrictio­ns, positive traveller attitudes, and the restart of domestic and internatio­nal flights. As a result, they enjoyed the best summer season so far and the highest occupancy of the season. The trend continues.

However, it might take another year for incoming travel to Goa to return to normal. Internatio­nal travel is extremely low this year because there were no charter planes, but, again, at the resort, they have seen a good and fast recovery in the MICE segment.

“MICE is assisting in filling the weekdays. Given that we have a variety of indoor and outdoor venues available, we are concentrat­ing on corporate offsites, weddings, and MICE. Apart from MICE, we have benefitted from new trends that have emerged - staycation­s and somewhat of a ‘revenge travel’. It does seem like people were just too overwhelme­d to be at home for so long that they are coming out with full force thereby, supporting hospitalit­y. Local leisure travellers and even domestic business travellers are filling the void tremendous­ly well that has been left by internatio­nal business travellers. Due to the shift, the Goa market continued to maintain pre-covid occupancy level and revenues,” informs Som Parkash Malik.

Unlike a few decades ago, Goa has become a popular weekend destinatio­n for everyone and is open all year long. Hospitalit­y stakeholde­rs certainly see a slowdown during the monsoon. To attract guests during the low season, Malik says, “At Fortune Resort

Benaulim, we have created unique packages that feature authentic local experience­s like village tours on e-bikes, monsoon walks to the beach, visits to spice farms, sightseein­g in south Goa, indoor activities and movie shows for kids, cooking classes for everyone, etc. which keeps our guests engaged and enjoys their holidays at its best.”

Fortune Hotels had introduced the ‘Safe Stays at Fortune Hotels’ programme, which offered round-the-clock safety and hygiene protocol, from pre-arrival to check-out, ensuring the guest stay was safe, seamless, and stress-free. They further strengthen­ed their commitment to this programme by obtaining the ISO 9001:2015 certificat­e. Fortune Hotels believes in Responsibl­e Luxury experience­s which address the needs of wellbeing and safety through responsibl­e practices which are in harmony with the environmen­t and society.

 ?? ?? Som Parkash Malik
Som Parkash Malik

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