Travel Trade Journal
‘Expecting more demand from the domestic market’
The relentless pursuit of excellence and dedication for achievement by Cygnett Hotels is acknowledged in India and around the world. The group wants to be known as a smart hotel brand across upscale, mid-scale, and economy brands, offering value-conscious domestic travellers a comfortable and safe stay. While discussing the recent developments, Sarbendra Sarkar, Managing Director and Founder, Cygnett Hotels and Resorts shares that the group is actively working to open 100 plus hotels across 75 plus cities in India and to operate in more than six international locations within the next five years.
Cygnett Hotels is a technology-driven hospitality brand that continues to invest in leading technologies to drive better ROI for its owners and deliver a great experience to its guests. It offers Franchise Plus and Management models to provide support to hotel partners.
The summer holiday season has always been important for the domestic hospitality sector, with the demand shooting up during the period. “This season, our properties across destinations such as Dehradun, Nainital, Jaipur, and Gangtok are witnessing an influx of guests travelling with families. Our properties have recorded average occupancies of about 85 per cent. This year has been very positive for the industry, with the pandemic situation improving and demand across segments like leisure, corporate, and MICE on a rise,” said Sarkar.
Cygnett Hotels and Resorts has a diverse portfolio of hotels from the economy and mid-scale to upscale properties. It is in 18 great locations in India, having 1,000+ rooms, restaurants, and banquet facilities, thereby establishing itself as a one-stop destination for MICE.
According to Sarkar, inbound travel has been picking up slowly since the Indian government allowed operations of scheduled international flights a few months back. Currently, domestic tourists are driving the occupancy of their properties. These tourists are staying longer and spending well on F&B offerings available in the properties. Given that, there has been no impact on the revenue at their properties because of the slow demand from international markets.
Cygnett strives to create memorable experiences for its guests, and it’s no different this time in the monsoons. Regarding their plans to leverage sales in the next two to three months, Sarkars says, “Monsoon tourism has been growing in the past few years. Some tourists now love to explore destinations like Goa, the Northeast, and Uttarakhand during the monsoon period. So, we will continue to utilise our internal marketing team, technology platform, and trade partners to reach out to our prospective clients.”
At Cygnett, they expect a very strong demand throughout this year, especially from the domestic markets. Gateways by Cygnett offers great staycation experiences for everyone right through the year. All their brands are keen to offer a comfortable and safe stay to the valueconscious domestic travellers in India.