Travel Trade Journal

‘Expecting more demand from the domestic market’

- Manisha Patel

The relentless pursuit of excellence and dedication for achievemen­t by Cygnett Hotels is acknowledg­ed in India and around the world. The group wants to be known as a smart hotel brand across upscale, mid-scale, and economy brands, offering value-conscious domestic travellers a comfortabl­e and safe stay. While discussing the recent developmen­ts, Sarbendra Sarkar, Managing Director and Founder, Cygnett Hotels and Resorts shares that the group is actively working to open 100 plus hotels across 75 plus cities in India and to operate in more than six internatio­nal locations within the next five years.

Cygnett Hotels is a technology-driven hospitalit­y brand that continues to invest in leading technologi­es to drive better ROI for its owners and deliver a great experience to its guests. It offers Franchise Plus and Management models to provide support to hotel partners.

The summer holiday season has always been important for the domestic hospitalit­y sector, with the demand shooting up during the period. “This season, our properties across destinatio­ns such as Dehradun, Nainital, Jaipur, and Gangtok are witnessing an influx of guests travelling with families. Our properties have recorded average occupancie­s of about 85 per cent. This year has been very positive for the industry, with the pandemic situation improving and demand across segments like leisure, corporate, and MICE on a rise,” said Sarkar.

Cygnett Hotels and Resorts has a diverse portfolio of hotels from the economy and mid-scale to upscale properties. It is in 18 great locations in India, having 1,000+ rooms, restaurant­s, and banquet facilities, thereby establishi­ng itself as a one-stop destinatio­n for MICE.

According to Sarkar, inbound travel has been picking up slowly since the Indian government allowed operations of scheduled internatio­nal flights a few months back. Currently, domestic tourists are driving the occupancy of their properties. These tourists are staying longer and spending well on F&B offerings available in the properties. Given that, there has been no impact on the revenue at their properties because of the slow demand from internatio­nal markets.

Cygnett strives to create memorable experience­s for its guests, and it’s no different this time in the monsoons. Regarding their plans to leverage sales in the next two to three months, Sarkars says, “Monsoon tourism has been growing in the past few years. Some tourists now love to explore destinatio­ns like Goa, the Northeast, and Uttarakhan­d during the monsoon period. So, we will continue to utilise our internal marketing team, technology platform, and trade partners to reach out to our prospectiv­e clients.”

At Cygnett, they expect a very strong demand throughout this year, especially from the domestic markets. Gateways by Cygnett offers great staycation experience­s for everyone right through the year. All their brands are keen to offer a comfortabl­e and safe stay to the valueconsc­ious domestic travellers in India.

 ?? ?? Sarbendra Sarkar
Sarbendra Sarkar

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