Travel Trade Journal
Reimagine Krabi with stay at The Scene Cliff View Villas by Swiss-Belhotel
Located in Krabi, The Scene Cliff View Villas by Swiss-Belhotel is the newest and distinct addition to the hotel properties in the province. Situated five minutes from the picturesque Ao Nang Beach, a tropical wonderland with the majestic backdrop of Ao Nang Cliff, the beautiful boutique hotel is surrounded by lush rainforests and majestic hills. Lee Richards, Senior Vice President, Operations and Development, Central Asia, The Scene Cliff View Villas by SwissBelhotel, while sharing a great deal about the exquisite property, looks forward to offering guests an unrivalled hospitality experience in one of Thailand’s most sought-after destinations.
Swiss-Belhotel International, in early July 2022, announced its return to Thailand with The Scene, Cliff View Villas by Swiss-Belhotel. With this, Swiss-Belhotel International reinforces its commitment to developing in the Asia-Pacific region, which has been an integral part of where most of their hospitality portfolios operate. Part of their expansion in Central Asia is focused on Thailand, where they opened a regional office in Bangkok last year. With several properties under negotiation in Thailand, Vietnam, and Malaysia, their development plans in the area look exciting. They are making great progress in the region and expect to have up to 20 properties under management within the next 18 months.
“The Scene Cliff View Villas by SwissBelhotel marks our return to the beautiful land of Thailand. It is a fantastic addition to our expanding footprint in Southeast Asia, which is one of our largest growth markets. We look forward to offering guests an unrivalled hospitality experience in this haven of serenity located in one of Thailand’s most sought-after destinations. It is a place where travellers can connect with nature while enjoying excellent facilities, making it the perfect choice for all types of guests,” shares Lee Richards.
Aside from its convenient location, 5 minutes from the beach and night market and 15 minutes from Krabi Airport, The Scene Cliff View Villas by Swiss-Belhotel stands in awe culturally and architecturally. The hotel’s distinctive architecture combines folk art with stylish touches. The combination of the decorative heritage embellishments and the canopy that shelters every villa makes the property unique and culturally gorgeous. Imagine swimming in the pool that overlooks the stunning cliff. Guests who have visited the place are awed by the location.
dding more to the USPs, Richards says, “The staying experience goes beyond a destination resort or villa, we offer a cultural
stay where guests can explore the history of local fishermen and unique traditions of Krabi way of life. Our service-minded staff have been trained to treat guests not as visitors but as a family coming to their hometown. Hence, they will be willing to go the extra mile providing the best caring assistance for the guests to enjoy their stay. Whether giving the best beach spots, finding car rent, or chatting in the restaurant, we understand what makes a great journey pass beyond ‘where’ and ‘what’ you see and visit! It is also who crosses your path to make memories with you. This is how we deliver our Swiss-Belhotel International Passion and Professionalism™ service.”
The Scene Cliff View Villas by Swiss-Belhotel is a tranquil one-of-a-kind sanctuary with 24 one- and two-bedroom villas with captivating views complemented by a wide array of thoughtful facilities and services, including the biggest swimming pool in Ao Nang. When guests want to stay and chill in the villa, they are provided with superb amenities, including free Wi-Fi, LCD TV, kitchenette, microwave, coffee/tea maker, minibar, safe box, and ironing board in their villas ranging from 40 to 54 sqm.
Enriching the guest experience are the resort’s extensive facilities ranging from a 24-hour fitness centre to a swimming pool, kids pool, Vibe Café, a pool-side bar, BBQ facilities, beach club, kids’ club, a garden, business center, meeting facilities, shops, car rental, library, free parking, and laundry and dry-cleaning services. Recreation options include bicycle rental to fishing, hot spring bath, diving, and varied water sports.
As a new entrant, managing the property would have its challenges. When asked how they will establish the property and expand its presence in the Thai market, Richards said, “Thailand is blessed with beautiful nature destination spots as well as lively city attractions. Even if the beauty of Krabi’s scenic view is undoubtedly breathtaking, it also requires a continuous effort to push the destination to stay on the ‘top of mind’ of the travellers when they plan their travel to Thailand. How the islands can mutually work in sync to devise comprehensive travel hops for the travellers to immerse in each spot’s
unique offers is what we have to reinvent.”
Thailand is a big outbound destination for Indians. According to Richards, since January 2022, the largest foreign arrivals to Thailand have been Indians. As restrictions have been eased and travel has regained normalcy, they hope more Indians can start to return to their favorite spots in Thailand to enjoy the tropical weather, sunny beaches, and exquisite cuisine of Thailand.
Explaining their marketing strategies for the India market, Richards shares, “India is a key market for us. Leisure and FIT travel will undoubtedly be much greater than any other segments we are targeting from India. We keep refining plans to provide complete value for money service while our guests have the most memorable times at The Scene Cliff View Villas by Swiss-Belhotel. Developing wellness services and activities and special kitchen space for Indian vegetarian meals are one of our plans to welcome Indian travellers to our property.”
MICE is one of the aspects that they would like to drive further at
The Scene Cliff View Villas by Swiss-Belhotel. Krabi has the advantage of plentiful untouched beautiful beaches and landscapes. It is the perfect place for oneof-a-kind team-building activities beyond the four walls of a conference room.
“For both leisure and MICE, proximity-wise, we feel neighboring ASEAN countries such as Singapore, and Malaysia, will bring so many prospects of business. The 1-2 hour of flights from the countries conveniently makes Thailand a quick weekend destination. That being said, the statistic has also shown the greatest surge of travellers coming from India, which is on our watch list, along with UK and US travellers,” opines Richards.
At Swiss-Belhotel International, they have seen a significant rebound in 2022, recovering almost to the pre-pandemic era. Travellers are now eager to pack back their suitcases and explore the world once again. “This is the momentum that we all, hotel operators, investors, and owners, are waiting for and have been preparing. As our philosophy of working hand in hand with owners and partners, we are currently in the critical time of executing strategies to reaffirm our presence in the Asia Pacific with more expansions to come. The Scene Cliff View Villas by Swiss-Belhotel is the gong of our promising growth in the region. We are very excited to announce a few lineups in the coming time,” states Richards.