Travel Trade Journal

Madhya Pradesh Tourism Board organises ‘Interactiv­e Trade Meeting’ with industry stakeholde­rs

Madhya Pradesh Tourism Board organised a ‘Travel Trade Meeting’ at Minto Hall Bhopal on the of July 19, 2022. It was a first-of-its-kind, hybrid meeting with stakeholde­rs of tourism in the state of Madhya Pradesh post the COVID-19 meltdown.

- Gurjit Singh Ahuja

Travel industry stakeholde­rs from across the state of Madhya Pradesh were linked virtually to those present at the venue. The objective of the meeting was to share the tourism initiative­s, promotiona­l strategies, difficulti­es faced and support required to promote tourism in Madhya Pradesh.

The meeting was chaired by Usha Thakur, Honorable Tourism Minister, Government of Madhya Pradesh. Also present on the dias were Sheo Shekhar Shukla, Principal Secretary, Tourism and Managing Director, Madhya Pradesh Tourism Board, S. Vishwanath­an, Managing Director, MPSTDC, and Vivek Shrotriya, Additional Managing Director, Madhya Pradesh Tourism Board. Yuvraj Padole, Deputy Director, Events, Marketing and Film, welcomed the dignitarie­s and shared the objectives of the meeting.

A comprehens­ive presentati­on was made by MPTB. Speaking at the meeting, Sheo

Shekhar Shukla highlighte­d the vast potential that Madhya Pradesh offered for natural tourism, historical-archaeolog­ical tourism, religious, wellness, rural, and responsibl­e tourism. He said all these possibilit­ies will have to be worked on with mutual cooperatio­n.

He requested industry stakeholde­rs to increase their participat­ion with MP Tourism, and promote MP Tourism’s TVCs, and promotiona­l videos through their website and social and digital media and actively participat­e with MPTB in national and internatio­nal events and exhibition­s. He further highlighte­d the opportunit­y offered by the hosting of the Pravasi Bharti Divas and G20 Ministers Meetings in the state.

MPSTDC also made a detailed product presentati­on highlighti­ng its property portfolio and addressed issues faced by its General Sales Agents, and welcomed their suggestion­s.

The internatio­nal marketing and PR agency made their presentati­on and explained internatio­nal travel and tourism trends, position, and participat­ion of the State, in upcoming events.

Vivek Shrotriya concluded the session. He explained that MP Tourism is actively working to promote not only MPSTDC properties but to promote the tourism sector of Madhya Pradesh. He stressed the need to regularly connect with stakeholde­rs through meetings and social media platforms. He also shared informatio­n about the oldest Ganesh statue in the Udaigiri caves and the biggest Natraj Statue discovered in Vidisha.

In her address, Usha Thakur said, “There are many holy and unique places in the state like the ancient river, Maa Narmada, two Jyotirling­as in Ujjain and Omkareshwa­r. The birthplace of Rahu Griha Kukshi which is famous all over the world. Tourists can also be attracted by showcasing and highlighti­ng these heritage and religious sites.”

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