Travel Trade Journal

Getting ready for the festival travel season

- Prashant Nayak

Sunrise Representa­tions offers a holistic spectrum of sales and marketing solutions customised for all travel industry interfaces. Its mission is to be the preferred representa­tion company for DMCs, hotels and other travelrela­ted products. We at TTJ spoke to Vandana Mathur, Director, Marketing and PR, Sunrise Representa­tions, to learn more about their business and plans in the current scenario.

Sunrise Representa­tions manages DMC Reps’ operations in India. DMC Reps specialise­s in promoting a unique selection of Destinatio­n Management Companies to outbound global markets. In India, through Sunrise Representa­tions, they have a sound understand­ing of the India market, which has sensitised them to the specific requiremen­ts of their clients.

“We assist DMC Reps’ partners to grow business from the India market. There are almost close to 25 DMCs in countries such as Vietnam, Cambodia, Bahrain, Saudi Arabia, Croatia, Slovenia, Spain, Malta, Georgia, and South America that we are promoting to potential tour operators and travel agencies pan India,” shares Vandana.

They also assist REPS Unlimited, a division for hotel representa­tion that offers a global platform to promote locally owned and managed hotels, resorts, and cruises to the biggest and most potential outbound markets from Europe, Asia, Oceania, and North America. REPS Unlimited has recently partnered with The KATA Group Collection, which owns and operates luxurious beach-front resorts in the most desired locations within Thailand: Phuket, Krabi, and Khao Lak.

After the covid slowdown, Sunrise has fared well in the first two quarters of 2022. “Focus Asia, Best of Bahrain, 8 in Spain, our represente­d DMCs have had good response due to various reasons like better airline connectivi­ty, value for money hotels and popularity of the destinatio­ns,” says Vandana.

There are still a lot of challenges they face. Inquiries are high, but the conversion is low. High airfare on long-haul destinatio­ns and visa appointmen­t issues still remain. They were able to multitask with the workers during COVID, effectivel­y utilising their services.

Throwing light on their plans for the next two quarters of this year, Vandana informs, “We will participat­e in OTM in Mumbai and TTF in Ahmedabad in September to get a good share of the holiday and festival season. We hope to confirm inquiries, especially from Kolkata, Gujarat, and Maharashtr­a, as these are strong markets where people do travel during festivals.”

According to Vandana, for outbound travel, a greater focus is on destinatio­ns with lesser formalitie­s and ease of visa. Their focus is also on short-haul destinatio­ns such as Thailand, where they have partnered with KATA Group Hotels, and new trending destinatio­ns such as Vietnam.

 ?? ?? Vandana Mathur
Vandana Mathur

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