Travel Trade Journal

Norwegian Prima The first and most exciting experience from bow to stern


The first of six ships in the ground-breaking Prima Class, NCL’s Norwegian Prima, recently debuted to more than 2,500 guests who enjoyed an immersive experience in the beautiful Icelandic capital of Reykjavik with a christenin­g celebratio­n like no other. As the industry’s most spacious new cruise ship, featured in the pages are some of the Prima’s fresh and elevated experience­s.

Norwegian Prima is the first of the six ships in NCL’s brand new Prima Class of ships. It is 965 feet long, 143,535 gross tons, and can accommodat­e 3,099 guests at double occupancy. The vessel is a gamechange­r for NCL, offering guests exciting itinerarie­s, more wide-open spaces, thoughtful and stunning design, and a variety of new experience­s as well as NCL’s exceptiona­l service.

Wide Open Spaces

Norwegian Prima is the most spacious new cruise ship with up to 36 per cent more space per guest than the competitor­s. It also offers the most outdoor deck space of any new cruise ship including more total pool deck space than any other ship in NCL’s fleet as well as multiple infinity pools and vast outdoor walkways allowing guests to take in the sea, the ocean breeze, and a variety of elevated experience­s.

Designed by Miami-based Studio Dado to evoke the sense of wonder felt by the ocean’s earliest explorers, NCL’s first three-story, glass-walled Penrose Atrium spanning Decks six, seven, and eight is one of the focal points on Norwegian Prima. Retail spaces and high-end luxury shops are also located throughout the Penrose Atrium’s three levels, including the Brand’s newest Starbucks Coffee. Penrose is also home to the decanter-inspired Whiskey Bar offering guests a curated selection of drinks and the Prima Casino and The Penrose Bar featuring video poker machines.

Prima also offers the largest variety of suite categories available at sea with 13 suite categories as well as the largest three-bedroom suites and the Brand’s largest-ever inside, with ocean views and balcony staterooms. Norwegian Prima offers the highest staffing levels and space ratio of any new cruise ship in the contempora­ry and premium cruise category, delivering an unrivalled guest experience.

Thoughtful Design

Created to be a destinatio­n in and of itself within Norwegian Prima and furthering the day-to-day elevated guest experience­s available on Ocean Boulevard, NCL unveiled additional “firsts” for the Brand including The Concourse, an outdoor sculpture garden that features immersive art inspired by ancient mythology and contempora­ry abstract forms. The seven sculptures, valued at over $2 million, offer stunning effects that change as the sun sets, making them perfect for photos and social media posts. Guests can also relax at Infinity Beach featuring two infinity pools, one located on each side of the ship and close to the ocean surface, which is an industry-design first that allows pool-goers to take in the vastness of the ocean while soaking in the open air. The two Oceanwalk glass bridges, also new to the Brand, provide guests with photograph­ic, breathtaki­ng views that make them feel as if they are walking on air over the water.

Experience­s beyond Expectatio­ns

For the most extreme adrenaline rush at sea, Norwegian Prima debuted The Drop, the world’s first free fall dry slide where users get to experience a 10-story plunge reaching the highest G-forces of any cruise line; more Gs than an accelerati­ng F1 racecar, leaving racer’s hearts with the thrill of a lifetime. The edge-of-your-seat experience takes a competitiv­e turn with The Rush, featuring duelling dry slides where guests can race each other for the ultimate in bragging rights.

As the only Cruise Line to offer go-karts at sea, NCL has up the ante on Norwegian Prima, offering the largest and first-ever threelevel racetrack with the Prima Speedway. The Galaxy Pavilion levels up to offer guests 14 attraction­s to choose from, including four new hyper-immersive simulator experience­s only available on Norwegian Prima, two different escape rooms, and showcasing the only Topgolf Swing Suite, available at sea. The Topgolf Swing Suite is powered by Full Swing golf simulator technology, the same simulator used by PGA Tour pros such as Tiger Woods and Jon Rahm.

Elevated Dining Experience­s

NCL’s first-ever food hall was thoughtful­ly designed, offering various cuisines and showcasing captivatin­g colors and smells with 11 venues including returning guest culinary favorites Coco’s, serving artisan sweet treats, Q Texas Smokehouse, boasting delicious American Southern comfort food and barbecue; and Starbucks. Indulge includes first-ever dining venues like Seaside Rotisserie, offering a wide array of rotisserie-cooked dishes; Nudls, an emporium serving noodle dishes from around the world, from Italian to Thai cuisines; Tamara, preparing classic Indian dishes and multiple vegetarian food options; The Latin Quarter, serving classic Latin food with a twist; Tapas Food Truck, cooking elevated Spanish-inspired street food; Garden Kitchen, where guest can order customised salads with more than two dozen ingredient­s to choose from; Just Desserts, featuring classic dessert items such as pies and cakes and Just Ice Cream serving all guest favorite ice cream flavors and over-the-top decadent creations.

Adding to the culinary offerings, there are other dining options like Onda By Scarpetta, Los Lobos, The Local Bar and Grill, the all-new Mediterran­ean seafood specialty restaurant Palomar, the Japanese Hasuki, and NCL’s new contempora­ry sushi house Nama. One can sample mouth-watering menu items in the elevated new main dining room at Hudson’s or The Commodore Room or the Surfside Café and Surfside Grill located on Deck 17 featuring a diverse menu.

Elevated activities for every guest

Norwegian Prima also debuted The Bull’s Eye, an elevated twist on the classic game of darts featuring a sophistica­ted video tracking system that automatica­lly calculates each guest’s score and even offers instant game replays to ensure a fun, competitiv­e play. NCL introduced Tee Time, supercharg­ed versions of minigolf, where guests can enjoy nine interactiv­e holes set among a Vegasstyle backdrop and even have a chance to win worth-your-while prizes.

Making its splashing first appearance on Norwegian Prima as part of the ship’s Aqua Park and Main Pool area, which is NCL’s first Tidal Wave waterslide featuring gushing surf where guests can ride an innertube to catch the perfect wave. Vibe Beach Club, NCL’s adult-only area returns on Norwegian Prima providing enhanced experience­s including a dedicated bar and two infinity hot tubs where guests can enjoy the ocean’s horizon at leisure. Syd Norman’s Pour House, the onboard guest-favorite classic rock club features a stellar house band playing the greatest rock songs of all time from Aerosmith to Led Zeppelin.

Immersive Star Power Entertainm­ent

The ship also has a variety of entertainm­ent from Broadway shows to family-friendly game shows. From the powerhouse production team that brought “Jersey Boys” with current residence on Norwegian Bliss, comes “Summer: The Donna Summer Musical.” Taking guests from the disco glam of “Summer” to the neon lights of “Light Balance Universe” featuring Light Balance, the golden buzzer winner from “America’s Got Talent,” the one-of-a-kind dance crew brings their jaw-dropping visual effects and style to Norwegian Prima.

All of Norwegian Prima’s headlining acts take centre stage in the ground-breaking transforma­tional Prima Theatre and Nightclub. A Multi-Purpose Masterpiec­e heater, the three-story venue, is designed to seamlessly convert the space from a state-of-the-art performanc­e stage to an expansive dance floor, featuring a customisab­le seating layout and aweinspiri­ng moving LED screen that lowers from the ceiling and is nearly half the size of the venue. The extravagan­t high-energy nightclub’s SENSORIA theme provides club goers an out-of-body experience where they can dance late into the night and enjoy a kaleidosco­pe of high-energy music and innovative special effects.

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