Travel Trade Journal
‘THE PLACE TO BE’ Centara Hotels and Resortscrafting unforgettable memories
With their wings spread wide, Centara Hotels and Resorts, Thailand’s leading hotel operator, boasts of properties that are a perfect amalgamation of luxury and comfort. Moumita Paul, Director of Sales and Marketing – India, Centara Hotels and Resorts has been with the brand for almost eight years. She has seen the brand grow and excel over the years. In a conversation with TTJ, she shares the brand’s growth plans, marketing strategies and much more…
Centara Hotels and Resorts are perfect value-for-money hotels. The hotels are luxurious escapes located in iconic destinations around the world. Sharing more about their brand portfolio, Moumita says, “We swear by our brand tagline as we have a range of products that suit every kind of traveller be it someone looking for an extravagant holiday or someone who wants to explore on a budget.” A market leader in Thailand, Centara has a diversified portfolio in almost all key destinations like Maldives where they have two different brands catering to different guest segments for markets like Dubai that are big on family vacations, they have properties with huge waterparks that suit every age bracket be it kids or adults. “We have a property in Sri Lanka, in Bentota to be specific – the property is a Place to Be for all budgets and all market segments. Everybody knows about our Centara Grand Krabi and how popular it is,” adds Moumita.
Bleisure travellers in today’s era have a strong sense of community and want to stay in properties that have a local flavour to them. Hotels are going all out to revamp and expand their bleisure offerings as the trend grows in popularity. The business traveller takes advantage of everything from extended spa hours
and more extensive spa menus to family-friendly activities, breakfasts with numerous healthy options, and personalised city experiences. The fact that more and more individuals are opting for short holidays every couple of months over lengthier annual vacations is at the heart of this trend of bleisure. Moumita further shares, “Bleisure is an important segment of our overall growth and business diversity, we have products which cater very efficiently to MICE and Bleisure segments – Centara Grand in Central Plaza and Central World are classic examples, followed by our star product Centara Grand Mirage Pattaya, a well-known name in Pattaya for weddings and MICE.”
Centara Hotels and Resorts are known for their distinguished destination hotels that offer a lifetime experience to their patrons. Talking about their expansion plans, Moumita explains, “We have had our expansion and new property openings even during the pandemic, we flourished our wings in markets like Dubai, Vietnam and Thailand. Centara Grand in Osaka is our new pride opening hotel, followed by new openings in Thailand. We recently launched a new property in Phra-Nakon Bangkok, and Chiang Mai and I am excited for many more new launches to come.”
Centara Hotels and Resorts is dedicated to providing locally relevant experiences in each of its global destinations. On this continuous journey of expansion, their traditional values will remain at the heart of everything they do across all their brand portfolios. With a unique passion for innovation, the brand is committed to delivering meaningful hospitality while preserving the environment through sustainable operations.