Travel Trade Journal

Bahrain Tourism

Maryam Toorani Director of Marketing and Promotion, Bahrain Tourism and Exhibition­s Authority (BTEA)


The year 2022: In 2022, the tourism industry in Bahrain started to recover, with almost 82 per cent footfalls compared to the previous year’s numbers. Travellers today seek holidays filled with authentic local experience­s while still being environmen­tally mindful. Considerin­g this factor, Bahrain has been aggressive­ly implementi­ng eco-tourism and sustainabl­e tourist projects throughout the nation. As a travel destinatio­n, Bahrain has also used this time to develop new infrastruc­ture projects to increase tourism.

Bahrain is investing in and generating more tourism-related content, whether in the form of infrastruc­ture or events, to draw in the MICE, leisure, and wedding segments from India to visit Bahrain. Keeping this in mind, in 2022 we have conducted a variety of B2B and B2C activities in the market, such as joint promotion campaigns with trade agents across India, Bahrain destinatio­n training, familiaris­ation trips for both travel agents and our media partner, Influencer campaigns, multi-city roadshow, etc. MICE is one of the very important segments we have been concentrat­ing on, which is reflected in the recent opening of the new Exhibition World Bahrain, the largest in the Middle East.

New Developmen­ts: Many new architectu­ral and infrastruc­tural projects have opened or are opening in Bahrain. The newest attraction in the region is Exhibition World Bahrain, which offers exceptiona­l versatilit­y in design with a variety of space configurat­ions that are perfect for special events, gala events, banquets, corporate launches, concerts, and exhibition­s. This center is one of a kind and is the largest, with 95,000 sq. ft in the Middle East. Bahrain’s hospitalit­y sector continues to see developmen­t growth with numerous new hotels like Jumeirah Gulf of Bahrain Resort and Spa, The Address Hotel-Marassi Al Bahrain, DoubleTree by Hilton, and Raffles Al Areen Palace and Spa. Qalali waterfront, Al Ghous waterfront, and Mantis Hotel are some of the upcoming beachfront projects in Bahrain.

Preparedne­ss and expectatio­ns from India market in 2023: One of the most significan­t and spectacula­r events is Formula 1. The opening race of the 2023 season has officially been announced, and it will be held from March 3-5, 2023, at the Bahrain Internatio­nal Circuit. This circuit has had the honour of being the opening race of the season five times before 2023. There are many internatio­nal artists like Imagine Dragons that will be hosting concerts and performing next year in Bahrain. Apart from these, the destinatio­n is preparing many more interestin­g festivals and events in 2023, like the annual jewellery and perfume expo called Jewellery Arabia. We also have an extravagan­t food festival with over 100 local and internatio­nal cuisines to taste, the biggest shopping festival- the Autumn Fair, and many more such events.

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