Tourism Fiji

Kathy Koyamaibole Regional Director Asia and Pacific, Tourism Fiji

The year 2022: It has been a fantastic year for Fiji, post reopening of the border on December 01, 2022. Fiji has reached 92.1 per cent of visitor arrival levels in November 2022 compared to November 2019 with having welcomed 560,550 visitors to our shores from January to November. We, along with our stakeholders, are constantly engaging to enhance further experiences which will help Fiji gain more value for its tourism industry over time.

Our team in India has been very active in keeping the destination alive in the mindset of Indian agents and travellers. We started with our participation at OTM India, announcing our re-opening and sharing information about the ease of travel to Fiji and new travel requirements. With borders open we had an aggressive action plan in place with a line-up of several Trade initiatives like the launch of our new E-learning programme, the new MATAI specialist course for agents, and Consumer Campaigns, including our brand awareness campaign with Tripoto. We also hosted an influencer famil to build confidence in the destination and provide a first-hand experience of the health and safety protocols in place and exposure for our products. All in all, we were able to further our brand visibility and expand our reach in India.

Preparedness and expectations from India market in 2023: Our key focus segments from India continued to be those of honeymooners and couple travellers for 2022. However, this year we are also focusing a lot more on the family segment, high-end consumer groups, and niche segments of diving, golfing, and weddings.