Tourism Spain focuses on marketing mix optimised for Indian market
Spain has indeed been one of the preferred destinations for Indian travellers and it allured visitors even when travel restrictions were imposed between India and Europe. Elisa Robles Fraga, Director Tourism Office, Spain in India, elucidates on the focus and their goal this year of further strengthening their position in this market, especially in segments such as gastronomy, art and culture, luxury, and shopping, among others. Spain's Unique Allure
Western European countries such as France, the UK, Switzerland, and Germany offer interesting experiences to the Indian market. However, Spain boasts distinct advantages, of which Tourism Spain is proud of. Indian travellers to Europe, typically from the upper-middle or higher economic segments, find Spain uniquely appealing among Western European countries. “Among other things, it offers a wide variety of experiences on one single trip. With the country’s remarkable diversity, encompassing its urban landscapes and heritage sites, along with its consistently pleasant weather and delectable gastronomy, it remains a very alluring destination not only for individual travellers and small groups but also for large groups, wedding events, and business travels,” assures Fraga.
Tailoring the Essence of Spain
For the year 2024, Tourism Spain is looking at a marketing mix that is optimised for the Indian market. The plans are in the process of final approval as they are in conversation with various Spanish regions for media FAM trips as well as multiple B2B presentations for the travel trade. Besides, they have a few exciting digital campaigns lined up for end consumers as well.
Quality over Quantity
The absolute number of arrivals is indeed important for any tourism destination, but it is imperative to evaluate the value added—to the individual traveller as well as to the destination. Fraga points out, “Spain has always tried to strike a perfect semblance between the two by not only focusing on our already-popular tourism products, such as luxury or cultural heritage, among others, but also by providing the opportunity to get to know some of the hidden gems of our beautiful country.”