Utah Tourism progresses with transformative road trips and experiences
Utah is optimistic about a full recovery to pre-pandemic levels of international spending and visitation in 2024, particularly from key markets. Zach Fyne, Global Markets Specialist, Utah Office of Tourism, shares insights into the pivotal role of road trips in defining tourism in the state and the increasing popularity of glamping experiences. Unveiling America's Beauty with Road Trips
The United States boasts unique and visually stunning scenery, making an All-American road trip an experience to savour culinary, cultural, and natural wonders. Utah is exploring multistate collaborations with its neighbours to showcase road-tripping possibilities across the US for international travellers.
“We secured some great content and videos from hosting content creators last year and are hoping to continue building these assets that both increase our overall exposure and also showcase that Indians are discovering Utah for the first time and learning about how to take on this new form of travel that involves lots of new habits of self-drive road tripping. Discovering pleasures of the off-the-beaten-path for a better overall travel experience, and exploring these places during seasons they would otherwise not have thought of travelling,” mentions Zach.
Utah's Glamping Revolution
For the state of Utah, as an emerging trend, glamping sites are popping up in every single town, trying to get visitors on an unexplored path to seek pleasures in the open lands of Utah and connect with nature amongst breathtaking landscapes.
Expanding Tourism Horizons
Utah Tourism prioritises visitation and spending as key performance indicators (KPIs). The focus is on collaborating with tour operators to highlight innovative itineraries that go beyond national parks, showcasing Utah's stunning landscapes in national monuments, state parks, ski resorts, and charming towns. “We will be looking at how that product expansion progresses as we enter our third year in the Indian market. Our office will be travelling to India in mid-January, and we are looking forward to connecting with the direct consumer, too,” says Zach.