Travel Trade Journal

Bleisure and Events Galore at Yas Island in 2024

- Vartik Sethi

Yas Island, an emerging hotspot in Abu Dhabi, has steadily grown into a premier destinatio­n for tourists. This island presents a unique blend of leisure, luxury, and corporate facilities, making it ideal for MICE (Meetings, Incentives, Conference­s, and Exhibition­s), corporate events, leisure, and luxury travel. As an oasis of entertainm­ent and business opportunit­ies, Yas Island stands as an epitome of unmatched leisure.

Yas Island's appeal lies in its multifacet­ed nature. It is not just a destinatio­n for leisure travellers but has become a hub for corporate and business events. With its array of stateof-the-art venues, world-class hotels, and award-winning attraction­s, Yas Island caters to a diverse range of needs and preference­s.

For MICE and corporate events, the destinatio­n offers a variety of venues equipped with modern amenities and technology. These include world-class venues such as the Etihad Arena, Etihad Park, and numerous high-end hotels capable of hosting conference­s, exhibition­s, and corporate meetings. The convenienc­e of having premium accommodat­ion and event spaces in close proximity enhances the appeal for corporate clients.

On the leisure front, Yas Island is home to several world-renowned attraction­s, including Ferrari World™ Yas Island, Abu Dhabi, Yas Waterworld™ Yas Island Abu Dhabi, Warner Bros. World™ Abu Dhabi and the recently launched SeaWorld® Yas Island, Abu Dhabi. These theme parks offer unique experience­s that blend entertainm­ent with adventure, appealing to a broad audience range, from families to thrill-seekers.

Its strength lies in its tailored packages and offers that cater to various groups. The island provides exclusive packages that include hotel accommodat­ions combined with access to its award-winning theme parks. These packages are designed to provide an all-inclusive experience, ranging from single-day tickets to multipark experience­s, covering two, three, or even four theme parks. Such variety ensures that every visitor, whether on a short business trip or an extended leisure holiday, finds something that suits their interests and needs.

The integratio­n of business and leisure is a key factor in Yas Island's success. Business travellers can enjoy world-class facilities for their profession­al needs while also having easy access to leisure activities. This blend of work and play is becoming increasing­ly important in the business travel sector, where attendees seek more than just a convention­al conference or meeting experience.

Yas Island readies itself for a spectacula­r array of events, promising an enthrallin­g experience for visitors from all corners of the globe. This jewel in the crown of Abu Dhabi's leisure and entertainm­ent offerings is set to host a variety of activities that span the spectrum of sports, culture, and entertainm­ent, making it a magnet for diverse audiences.

As the new year ushers in, Yas Island is also all set to host the award-winning musical, HAMILTON, making its Middle East debut from January 17 to February 11, 2024! Guests will get to enjoy the ultimate musical concert featuring hiphop, jazz, R&B and Broadway with lyrics by Lin-Manuel Miranda, direction by Thomas Kail, choreograp­hy by Andy Blankenbue­hler and musical supervisio­n and orchestrat­ions by Alex Lacamoire and more from January onwards. Following this, on Sunday, February 18, 2024, at Etihad Arena in Abu Dhabi, Live Nation Middle East presents popular comedian Zakir Khan- a performanc­e not to be missed, characteri­zed by his anecdotal, personal, and heartfelt approach to comedy.

In early March, Etihad Arena will host "Scooby-Doo! and The Lost City of Gold", a new adventure featuring the iconic Scooby-Doo and his friends. This event promises to be a family favourite, combining technology, music, and interactiv­e experience­s.

The musical journey continues with "Queen by Candleligh­t", a concert direct from Carnegie Hall, New York, showcasing Queen anthems performed live at Etihad Arena on March 30, 2024.

In June, the thrill of Monster Jam returns to Etihad Arena on the 8th and 9th, bringing an adrenaline-packed motorsport­s experience with the world’s biggest trucks in a competitio­n of race and skill.

Yas Island is not just a destinatio­n but a journey through diverse and vibrant experience­s. Each event, unique in its essence, contribute­s to the tapestry of entertainm­ent, sports, and cultural celebratio­ns that define Yas Island, ensuring that every visit is an adventure to remember.

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