Travel Trade Journal

Virgin Atlantic sets target of 850,000 seats in India for 2024

Shivani Singh Deo, Country Manager - India, Virgin Atlantic, has played a pivotal role in elevating Virgin Atlantic's brand presence in India, spearheadi­ng successful launches like Mumbai operations, the second daily Delhi service, and a strategic codesha

- Company. Prashant Nayak

Virgin Atlantic is known for its distinctiv­e brand image and its innovative approach to in-flight services and amenities, as it aims to achieve the position of the most loved travel

Achieving new milestones

In 2023, Virgin Atlantic achieved another milestone in India, recording its highest-ever number of seats flown—over 620,000. Looking ahead, the airline plans to surpass this achievemen­t in the coming year by offering 850,000 seats. “This ambitious goal will be supported by the launch of a daily direct Bengaluru to London service in April 2024. Our robust performanc­e in the Indian market, where we experience consistent­ly full flights, reflects the enduring demand for travel in the region, making India our third-largest market globally,” reveals Shivani.

The airline expanded its partnershi­p with IndiGo in 2023, extending coverage to 35 destinatio­ns beyond Delhi, Mumbai, and Bengaluru. Shivani shares, “This strategic move ensures comprehens­ive reach in this key market. We extend our gratitude to our trade partners for their continuous support in selling Virgin Atlantic and assisting our customers throughout the year.”

Strengthen­ing Sustainabi­lity Credential­s

While sustainabi­lity remains central to the airline, it permeates every aspect of its business. “As an airline, we are committed to leveraging technologi­cal advancemen­ts and innovation­s to enhance our services and ensure sustainabl­e profitabil­ity. A recent milestone in this journey was achieved with the world’s first 100 per cent SAF flight across the Atlantic, powered by Rolls-Royce Trent 1000 engines. This aligns with our pathway to Net Zero 2050. Our strategic plan positions us to return to profitabil­ity in 2024, with a laser focus

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on route performanc­e, as we strive to achieve and maintain sustainabl­e profitabil­ity,” explains Shivani.
Shivani Singh Deo on route performanc­e, as we strive to achieve and maintain sustainabl­e profitabil­ity,” explains Shivani.

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