Polaris Tourism invites travellers for journeys that go beyond ordinary
The newly formed Polaris Tourism aspires to be the epitome of luxury travel, setting new standards in opulence, exclusivity, and personalised service. Darshana Seth, Founder and Director, Polaris Tourism, is set to redefine luxury travel by seamlessly blending sophistication with cultural immersion and an unwavering commitment to environmental consciousness.
Darshana Seth is a seasoned professional with more than 22 years of expertise in the Indian travel trade and a brief yet impactful stint in the Middle East. She is an avid enthusiast on a mission to transcend journeys into unforgettable adventures. With a rich background in the industry, Darshana has actively engaged with the travel trade through joint marketing campaigns, trade education initiatives, events, sales strategies, and business development endeavours.
“I find joy, inspiration, and personal growth through exploring new places, experiencing different cultures, and meeting diverse people. Travel has had a deep effect on my life goals and has enriched the way I think and see the world. The same love for travel and exploration has led me to embark on this incredible new journey,” exclaims Darshana.
Foray into Representation Business
The decision to venture into the travel representation business for Darshana was influenced by a combination of personal interests, business aspirations, and a commitment to providing valuable experiences for travellers. She explains, “Venturing into the luxury travel representation offers me an opportunity for continuous learning and adaptation to new trends, technologies, and customer preferences. However, in the luxury tourism sector, attention to detail, exclusivity, and the creation of extraordinary experiences are paramount. Polaris Tourism aims to position itself as a leader in this niche, consistently exceeding the expectations of its discerning clientele.”
Darshana believes in innovation, sustainability, and building lasting partnerships that contribute to the growth of their clients and the communities they serve. “This is more than a business; it's a community of fellow adventurers, dreamers, and culture seekers,” she declares, emphasising
the inclusive and collective spirit of the endeavour.
Delivering life-changing holiday experiences
Polaris has partnered with an accredited UK and European DMC, CHR Travel, who has the knack for crafting memorable and seamless experiences. CHR Travel focuses primarily on handling specialised group tours across the UK and Europe and provides services catering to leisure groups, MICE groups, special interest groups, and high-end van tours.
Take Me 2 The World is a passionate New Zealand DMC that leads in curating aspirational luxury offerings for elite Indian consumers. They are proficient in providing services catering to honeymooners, family travellers, and education and sports tours. With their association with Massey University Sports and Rugby Institute and well-known New Zealand sportsman Jacob Oram, TM2TW has been organising tours for sports clubs and academies. They are also wholesalers for Latin America, targeting the FIT luxury traveller, covering South and Central America plus Mexico (Peru, Brazil, Argentina, Chile, Colombia, Ecuador and Galapagos, Bolivia, Costa Rica, Panama, Nicaragua, and Mexico).
Being Selective
Polaris Tourism ensures that the local partners are in alignment with their brand and values. Darshana highlights, “We try our best to establish and nurture relationships in order to deliver a successful collaborative effort. We regularly engage with partners who contribute positively to the community and are committed to sustainable and responsible tourism practices. We do implement quality control measures to ensure that the services provided by local partners meet the standards expected by our clients.”
Standing Out Amidst Challenges
Regulatory changes, economic downturns, environmental concerns, and technological disruptions are constant threats that lead to a decline in travel, impacting businesses in the travel sector. Most importantly, the travel industry is highly competitive, with various businesses vying for the attention of travellers, notes Darshana. She emphasises, “Standing out in a crowded market and offering unique, high-quality services can sometimes be a challenge. However, it is important to note that businesses that demonstrate resilience, adaptability, and a proactive approach to addressing challenges are better positioned to navigate the dynamic landscape of the travel and tourism industry.”
Expectations from the Indian Market
Polaris Tourism’s expectations from the Indian market in 2024 are based on ongoing monitoring of market trends and consumer behaviours. “Our core strategy remains firm, i.e., targeting the elite Indian traveller who seeks experiential holidays. We regularly update our approach based on changing dynamics to stay relevant and competitive in the Indian market. Additionally, with collaborative local partnerships and insights, it helps us get valuable information in refining our strategies,” signs off Darshana.