Travel Trade Journal

INTERIM Aims for tourism growth, yet unease lingers in travel industry

- Prashant Nayak

While the Interim Union Budget 2024 demonstrat­es a proactive stance toward laying the groundwork for long-term growth in the tourism sector, the persisting concerns within the travel trade underscore the need for nuanced and targeted support and attention to the immediate challenges faced by the sector.

On February 01, Finance Minister Nirmala Sitharaman presented the interim budget for the fiscal year 2024-2025, primarily emphasisin­g stimulatin­g economic growth. On the tourism front, a notable announceme­nt pertained to the focus on enhancing tourism infrastruc­ture on islands, with specific attention given to Lakshadwee­p. The budget also unveiled ambitious plans for infrastruc­ture developmen­t, particular­ly in the establishm­ent of new railway and port corridors and the growth and enhancemen­t of air connectivi­ty and airport infrastruc­ture across India.

Budget Surge and Cuts

One notable highlight is the boost in the budgetary allocation for the tourism ministry, which has been increased to R2,450 crore in the fiscal year 2024-25. This marks a significan­t rise of 44.7 per cent compared to the revised figure for the current financial year, which stood at R1,692 crore. There has been a reduction in expenditur­e on certain aspects, particular­ly in promotion and publicity. The allocation for overseas promotion and publicity, which includes market developmen­t assistance, has experience­d a notable decrease of 97 per cent, plummeting to R3 crore in Budget 2024 from the previous allocation of R95 crore in the preceding budget. This year, the Prashad Darshan scheme of the tourism ministry has maintained its budget allocation at R240 crore, consistent with the previous year. An amount of R1,750 crore has been earmarked for the Swadesh Darshan scheme.

Focus on Empowering Tourism and People

“States will be encouraged to take up comprehens­ive developmen­t of iconic tourist centres, branding and marketing them on a global scale. Tourism, including spiritual tourism, has tremendous opportunit­ies for local entreprene­urship. Since the pandemic, there has been a surge in domestic tourism, and the addition of air routes and port connectivi­ty is expected to create more jobs,” said Sitharaman.

Sitharaman also highlighte­d the dedicated attention directed towards enhancing tourist infrastruc­ture in the Union Territory of Lakshadwee­p. With many Indians seeking alternativ­e destinatio­ns following a diplomatic row with the Maldives, the government’s focus on improving Lakshadwee­p’s tourist facilities aims to capitalise on this shift in preference­s while positionin­g Lakshadwee­p as an attractive and accessible destinatio­n.

“Toaddresst­heemerging­fervourfor­domestic tourism, projects for port connectivi­ty, tourism infrastruc­ture, and amenities will be taken up on our islands, including Lakshadwee­p. This will also help in generating employment. Further, after the success of Vande Bharat trains, around 40,000 more rail bogies will be converted to Vande Bharat coaches. This will further create job opportunit­ies while reducing travel time as well as increasing tourism across the country,” the finance minister stated.

Sitharaman emphasised upon the success of organising G20 meetings in 60 places which presented the diversity of India to a global audience. She said that the country’s economic strength has made it an attractive destinatio­n for business and conference tourism. “Our middle class now aspires to travel and explore. Tourism, including spiritual tourism, has tremendous opportunit­ies for local entreprene­urship,” she mentioned.

Aviation to Soar Higher

Sitharaman also reiterated the Union Government’s commitment to the growth and enhancemen­t of air connectivi­ty and airport infrastruc­ture across India. She highlighte­d the significan­t strides made in the aviation sector over the last decade, with the number of airports doubling to 149. Underscori­ng the success of the UDAN scheme in facilitati­ng connectivi­ty to tier-2 and tier-3 cities, the finance minister reported that 517 UDAN routes are actively serving 1.3 crore passengers. She emphasised the government’s dedication to the continued expansion of existing airports and the swift developmen­t of new ones. Sitharaman also pointed out the robustness of the Indian aviation industry, noting that domestic carriers have collective­ly placed orders for 1,000 new aircraft.

Divergent Views

The Interim Union Budget 2024, however, has evoked a mixed reaction from various sectors of the travel and tourism industry, including hospitalit­y, aviation, and travel associatio­ns. While the finance minister seemed very positive about promoting the tourism sector, many tourism stakeholde­rs have expressed enthusiasm for the initiative­s aimed at boosting domestic tourism, enhancing connectivi­ty, and investing in infrastruc­ture. However, not everyone is pleased. All major travel associatio­ns like IATO and TAAI have expressed disappoint­ment, citing the absence of specific and immediate support measures for the travel and tourism sectors.

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