Kerala bets big on ‘Sky Escapes’ heli-tourism project to attract visitors

Kerala Tourism has announced ambitious goals for 2024 with the launch of its innovative 'Sky Escapes' Heli-Tourism project. Unveiled in New Delhi on January 18, 2024, the initiative aims to connect the state's top destinations, providing visitors with a unique perspective of Kerala's diverse landscapes and enhancing accessibility. The project is part of a strategic campaign to attract more domestic tourists, tapping into the growing interest in experiential and adventure-based travel.

P B Nooh, Director, Kerala Tourism, described 'Sky Escapes' as a potential game-changer, comparing its impact to that of houseboats on the state's tourism industry three decades ago. Kerala has become the first state in India to introduce a comprehensive heli-tourism policy, with a microsite providing details of travel packages offered by helicopter service providers. The initiative aims to make Kerala an interconnected tourism hotspot, enabling tourists to visit various destinations in a single trip.

Kerala Tourism's aggressive marketing strategy for the new year includes the campaign "Make up for lost time, pack up for Kerala," which received the prestigious PATA Gold Award. The government also plans to host four international adventure sporting events in 2024, aiming to put Kerala on the global adventure tourism map. With domestic tourism registering significant growth, Kerala Tourism is focusing on innovative initiatives to make the state a safe, hospitable, and all-weather holiday destination.